Tag Archives: custom bags

Holiday Gift Giving for Customers and Employees

The holiday season is a great time for businesses to show appreciation to customers and employees for their loyalty. Without either of these groups, your company would not be operational! While you are always looking out for new customers, keeping current ones happy is important. Repeat business is the key to long-lasting success.

And of course, you always want to include your employees. Sales might bring in the money, but happy employees are key to making your business run smoothly and efficiently. When you show employees that you care about and appreciate them, they will be happier in their work which is reflected in their attitude, and the way they treat customers. It’s also important for employee retention – a content employee is a long-term employee.

 

What makes a great gift?

When choosing branded gifts, whether for customers or employees, think about the quality of the item and the reusability factor. While small trinkets and items are great for promotions throughout the year, holiday gifts should be something that makes them say “wow”!

Studies have shown that when you give a customer a promotional gift, they tend to keep those gifts for 5 years or more! And of course, each time they use your gift they will think of your business, creating a reminder so they will call you when they are once again in the market for your services or products.

 

Gifts that Last

The best holiday gifts are ones that can be used over and over again. Repeat impressions are key to successful marketing, and that includes branded holiday gifts. Below are a few ideas for promotional gifts that are ideal for both customers and employees.

 

Drinkware

Custom drinkware makes a great promotional gift and is an easy way to keep your name in front of people throughout the day. The Custom Drinkware Store has a wonderful selection of sports bottles, koozies, glassware, and stainless steel drinkware.

16 Oz. Denali Stainless Steel Thermos – Stainless Steel with a screw-on, spill-resistant lid, and pop-up lid for pouring, this thermos has double-walled construction and is ideal for hot coffee as well as cold beverages like iced tea and water.

20 Oz. Full Color Stainless Steel Himalayan Tumbler with Antimicrobial Additive – featuring built-in antimicrobial properties to prevent germs and bacteria from forming on the cup, this stainless steel tumbler has a 4-color process wrap to create a one-of-a-kind gift that people can immediately associate with your brand.

Bags

A custom bag gives the recipient a useful and long-lasting gift with many uses. At The Custom Bag Store, we offer a varied selection of bags to meet every need.

Deluxe Sports Duffel Bag – This handsome duffel bag sports has several pockets and a shoe compartment to hold everything you need for a trip to the gym or weekend getaway, and features a generous size imprint to showcase your logo.

Manhattan Tote Bag – this stylish tote comes with a unique checkered pattern with Black, Blue, or Silver Accents and a Black or Brown pouch. It’s ideal for carrying groceries, work supplies, and books.

 

Umbrellas

A custom umbrella can be used year-round, and it’s one of the few items that you can use to promote your brand that will give your brand a broader reach. Every time someone uses a promotional umbrella with your logo, not only will they think of your company but they are advertising your product to everyone around them each time they use it. Check out our complete line at the Custom Umbrella Store.

46″ Auto Open & Close Reversa Inversion Folding Umbrella – The intelligent design makes it easy to open and close and is designed not only to protect you from rain but also from a rain-soaked umbrella. When not in use, it folds to only 13″ long so that it fits almost anywhere.

46″ Auto Open Reflective Iridescence Umbrella – featuring a generous imprint area, you can promote your brand while offering users a safe way to travel in the rain. This umbrella features a reflective iridescence canopy so others can easily see you when the skies are gray.

A Personal Touch

No matter what gift you decide on this holiday season, you can always add a personal touch to make it even more special. If you are wrapping your gifts, consider adding a Custom Lip Balm, Hand Sanitizer, or Promotional Pen to the bow so they know just who the gift is from! You can also add a gift tag to these items and attach it to the gift if you decide not to wrap them individually.

 

Why Marketing with Promotional Giveaways Works

Creating a promotional giveaway with custom-branded products is a wonderful way to gain attention. A promotional giveaway is where a business gives away free products featuring its company logo to customers and potential customers to attract new business and build customer loyalty. It’s a way that allows you to connect with your current customers, and attract the attention of potential new customers.

 

Promotional Giveaways are Cost-Effective

Promotional giveaways are a low-cost, yet effective way to leave a lasting impression and keep your brand on the minds of your target audience. It’s cheaper and more effective than standard advertising and allows you to connect with your target audience.

Most people keep a promotional gift for an average of one year or longer depending on the product. Something like stainless steel drinkware or an umbrella will last for years, giving you extended exposure.

 

Creating Brand Recognition

In addition to keeping your name on the minds of your customers, it’s a great way to attract new customers. Others will see your custom product being used, and it will pique their interest and prompt them to reach out to your company to inquire about your business and its services.

 

Customer Appreciation

Promotional giveaways are ideal for showing your customers how much you appreciate them and their business. When people feel appreciated, it will increase their loyalty to your company. Items that people can use every day, like custom drinkware, is a great way to keep your name front and center so your brand is ever present on their mind.

 

Promotional Products that Work

While most custom products are a great way to promote your brand, some products do work better than others. Items such as custom bags, drinkware, pens, lip balm, umbrellas, and hand sanitizer are more effective than a one-use gimmick or gad items such as fidget spinners, stress toys, or other items that wear out or break easily.

When considering the kind of promotional product you want to represent your brand, consider long-lasting and useful items. Almost everyone owns a promotional pen or drinkware product. Why? Because they work. For instance, stainless steel drinkware is something that everyone can use, and use often. Drinkware that is versatile and can be used for both hot and cold beverages will give you more exposure than a plastic cup.

You also need to consider your audience. If you are a sports-related brand you might want to use a sports water bottle that can be used during workouts or while playing sports, or even hiking or biking.

 

The Bottom Line

No matter what type of business you are in, you can benefit from promotional giveaways. Whether you are attending tradeshows, hosting an event, or just looking for a way to show your customers how much you appreciate their business, promotional products are a winning marketing idea.

Promotional products are also a great way to show employee appreciation. And when you give your employees brand merchandise, they will often give it to a friend or family, giving you even more exposure.

Fundraising with Promotional Products

Fundraising is an essential part of running many organizations, especially charities, as they would simply not exist without being able to raise money in order to properly provide their services. Schools, sports teams, and other organizations are also often required to raise funds so they can afford to buy books, sporting equipment, and more.

Custom promotional products are a great way to raise funds for any organization, and there are several ways to go about it. From planning special events to basic fundraising, any business or charity can benefit from a successful fundraiser.

Charities often hold local events, inviting the public to come to learn about what they do. This is a great time to set up booths to sell products featuring your charity’s logo. Custom drinkware, cleaning cloths, bags, lip balm, hand sanitizer, and pens are ideal for events such as this. You can order a large variety of items, and setup up a table or booth at any entrance, so people have a chance to buy your merchandise as they come and go during the event. These same products are wonderful to give to people who donate to your cause or sell in an on-site store.

Schools and sporting clubs can also benefit from fundraising with promotional products. Below are several ways you can quickly and easily raise money for your school or sports team.

Concession Stands and Sporting Events

    • Stadium Cups – fill the cup with the patron’s choice of drink
    • Sports Bottles – great for sports drinks
    • Bottled Water – why sell bottled water with someone else’s logo?
    • Koozies – inexpensive, easy to carry, and a customer favorite
    • Sunglasses and Sunscreen – perfect for daytime sporting events

School and Company Stores

    • Stainless Steel Tumblers – customer favorites, and they last for years
    • Hand Sanitizer – a must for today’s world to stay healthy and virus free
    • Lip Balm – keep lips soft and moist in the dry air of an office
    • Pens – everyone uses them – they might as well be promoting your business while they write
    • Key Tags – perfect for an extra set of keys
    • Tote Bags or Gym Bags – great for carrying
    • Cleaning Cloths – keep your electronic devices free from fingerprints and smudges

There is so much you can do to raise money for your cause. We have a great selection of promotional products to fit every need. And with the lowest prices online, you can easily make a profit on every item you sell.

Every product we sell is customized with your graphics. We offer one, two, three, and full-color imprints, depending on the product. Each product specifies its imprint requirements so you know exactly what you are getting!

Check out all of our stores at PromotionalWebstores.com to order everything you need to raise money for your next event!

How to Create an Awesome Swag Bag for Promotional Giveaways

When planning promotional events, swag bags are a great idea for any business. They not only provide guests with a goodie bag (which everyone loves!), but it’s a wonderful way to promote your brand and keep your name on the minds of customers and potential customers.

Creating a swag bag guests will love isn’t hard. Just make sure you have items that people can use more than once. Don’t waste your money on a one-use gimmick or fad items that will just end up in the trash before they even leave your event.

Start with a custom tote bag, like our Non-Woven Promotional Tote Bag. Pricing starts at 96¢, with an imprint area of 10″ W x 10″ H to showcase your company logo or event theme graphics. It comes in a variety of colors so you can match or complement your theme colors. We have a great selection of tote bags, paper, and plastic bags, and more with prices ranging from 43¢ to $25.00 per piece so you can find the right size and style of bag to hold your swag.

Include useful items that will remind people daily of your company. Small and compact items from our Custom Cleaning Cloth, Lip Balm, Hand Sanitizer, Drinkware, or Pen stores are inexpensive and easy to fit into any size bag. Below are some of our best-selling items from these stores.

Custom Cleaning Cloths

Staring at 57¢, CC-1000HP is a Value Microfiber Cloth in a Printed Pouch that includes a one-color imprint directly on the pouch for an inexpensive gift. Measuring only 4” W x 2-1/4” H, this pouch is easy to carry to easily clean phones, glasses, and more.

Another popular product is CC-2000LP – our 6″ x 6″ Microfiber Cloth with a Zig-Zag Edge that comes with full color, edge-to-edge imprint to make your graphics come alive. Pricing starts at only 65¢ per piece and makes a great and useful giveaway.

Personalized Lip Balm

Our best-selling lip balm, LB-7000TW – is an SPF 15 Lip Balm w/ Vitamin E & Aloe – includes a Full-Color Imprint starting at just 46¢ per piece and comes in 18 delicious flavors.

Another great option is LB-7005TW, an All Natural Beeswax Lip Balm with a Full Color Imprint . Available in 24 flavors, pricing starts at just 39¢ per piece.

You can even opt for several flavors in quantities of 100 by using the coupon code FLAVOR on either of these great lip balms. Most of our lip balm products are available to purchase in multiple flavors. Information regarding quantity requirements are located on each product page.

Promotional Hand Sanitizer

Available with your choice of cap colors, HS-7000TW, our .33 Oz. Hand Sanitizer Pocket Spray starts at 72¢ per piece. The clip cap makes it easy to keep with you in a shirt pocket for a convenient way to keep hands free from germs and bacteria.

Another popular and extremely portable item is HS-7001TW, a .67 Oz. Credit Card Hand Sanitizer Spray. Available in 10 Colors, this sprayer easily fits into a wallet or pocket so you can take it with you everywhere.

Custom Drinkware

We have a great selection of Custom Drinkware to fit any event or promotion. 820DB – our Best Coolie with a 1 Color Screen Print (Printed in the USA) is a very affordable option. This koozie holds standard drink cans, comes in a large selection of colors, and starts at only 48¢ per piece.

For evening events that serve adult beverages, 289DG – our 11 Oz. Executive Old Fashion Glass is a great option. Pricing starts at $3.14 per piece and comes with a one, two, three, or four-color imprint.

We have something for every promotion, including Sports Bottles, Stainless Steel Drinkware, Bottled Water, and more at affordable prices at the Custom Drinkware Store.

Promotional Pens

An extremely affordable, practical, and usable giveaway is a Promotional Pen. Preston B (539PE) – our top-selling pen – is a click pen with a pocket clip that starts at only 21¢. Coming in a close second place is the Belfast Budget Stick Pen. Pricing starts at 18¢ per piece. With a white barrel and black ink, you have a choice of 13 cap colors to match or complement your logo or theme.

For outdoor events, opt for a pair of custom sunglasses from The Custom Sunglass Store or a bottle of Custom Sunscreen.

And of course, if your bag is large enough, we have umbrellas. At the Custom Umbrella Store, we have a great selection of promotional umbrellas, ranging from just under $5.00 to around $25.00.

You don’t have to use all of these items of course. Pick a few that you feel people will use the most, put them in a custom bag with your logo, and people will remember your event and brand long after it is over!

Best Promotional Products for Tradeshows

Whether you are a large or small business, creating a presence at a tradeshow can be a cumbersome task. With so many companies promoting their brand, it’s easy to get lost in the sea of booths and displays. In addition to creating an interesting and eye-catching area to draw the attention of tradeshow attendees, you need a way for people to remember your brand after the event is over.


People will spend all day traveling from booth to booth, checking out each vendor to see if what they have to offer may benefit them or their business. After seeing dozens of companies and their offerings, it can be hard at the end of the day to remember which company offered what services. Obviously, you need to have creative and interesting marketing materials on hand for visitors to take with them so they can review your services later. But is that enough?


In addition to printed marketing materials, another way to keep our company on the mind of prospective clients is by giving away promotional items featuring your brand’s logo, so they are reminded of your company each time they use it. Below is a list of some of the most effective promotional products for tradeshows.

 

Lip Balm

Custom lip balm tops our list for several reasons. Lip balm is inexpensive and easy to buy in bulk. You have numerous types to choose from, and a large variety of flavors that can be mixed. Light and portable, it’s easy to carry 1000’s of lip balm into a tradeshow facility ensuring that you have something for everyone who stops by your table. With out Flavor mix option, you can order several different flavors and let people choose the one they like best – meaning there is a good chance they will use it more frequently giving you a lot of repeat exposure.


Hand Sanitizer

Talk about a necessity for tradeshows! With all the hand-shaking and people touching your displays, marketing tables, and everything else around you, hand sanitizer is a must-have for any large gathering. Try placing a couple of large 16 oz. pump bottles on your table so you and anyone else visiting your area can freshen their hands as needed. Additionally, you can get up a display of travel-sized hand sanitizers so guests can take one as the leave to freshen up with throughout the day.


Pens

You must have pens! Pens with your logo on it are just a no-brainer. They are cheap and affordable to buy in bulk, and easy to carry and setup anywhere you are. Promotional pens are great for tradeshows. People will use them throughout the day and see your logo every time. Will they lose them? Undoubtedly! But that’s ok! Because when they drop one, someone else will pick it up and see our name and logo – and it might even entice them to come visit your display!


Drinkware

There are so many ways to go with drinkware! You have many options and can do so much with it depending on how much you have it your budget. Here are a few top sellers for your consideration:

  • KooziesInexpensive and easy to store, Koozies are a great way to advertise your brand, and since they are versatile between bottles and cans, everyone is sure to want one to take home to use with their favorite drink. Talk about repeat exposure!
  • Sports Water Bottles: Sports bottles are a popular promotional item and work for any brand. You could even hand them out with a few other items like lip balm and a pen placed in side for a great little giveaway package!
  • Stainless Steel Drinkware: A customer favorite, stainless steel cups and tumblers make great promotional items for any event. And recipients will see your logo each time they use it, giving you a lot of bang for your buck!
  • Bottled Water: Imagine seeing your logo (instead of a famous water company) on water bottles being used all through the event.


Tote Bags

For the ultimate giveaway, consider a custom tote bag loaded with promotional goodies to hand out to potential clients! You don’t have to give one to everyone who approaches your booth, but instead make them special giveaways to those who really take their time to inquire about your services or products, seem genuinely interested, and are likely to give you a call once the event is over.

Promotional Ideas for the Fall Season

The start of the school year signals the impending end of summer, and that fall will soon be here. Everyone will be excited about spending more time outside once the weather cools off a bit, and it’s a great time for outdoor events and activities. Below are just a few ideas to get you started.


School Events

Fall is a great time to hold a fundraiser for your local schools. Outdoor fairs and carnivals are always popular with the children and their families, and it’s a great way to raise money for your school. For the school itself, branding items with the school’s name and selling them at a table to earn money for the school, or even different clubs is a great idea. With all the folks that will be present at the event, you are sure to earn a fair amount of money to help fund your club.


Non-school branded items to giveaway during the event is a great idea too. You can easily offer to help your school by providing items imprinted with your logo to help sponsor the event. You could provide cups to help them serve drinks in, and offer free gifts the school could use in raffles or as prizes. Keytags, sunglasses, and sunscreen are just a few ideas that would make wonderful giveaway items for games and raffles.


Fall Themed Contests

A great way to boost brand reputation is by creating a contest for current and/or potential customers. You can offer a big prize (cash, your services, products, etc.) as well as smaller prizes. Consider tote bags, umbrellas, and drinkware as they make great gifts that will get a lot of repeat exposure.


Sponsor a Chili Cookoff

With the cooler air, fall is a great time to hold an outdoor event, and what’s better than a chili cookoff! You can provide the venue and let people from all around enter the contest to see who can make the best chili! You can provide branded items that participants can use during the event, as well as prizes for the winners and runner-ups, as well as hold smaller guest contests to win other branded items.


Halloween Parties and Events

Of course, we can’t forget Halloween! October is a wonderful month for promotions, and Halloween is a fun time that people of all ages can enjoy. There are so many things you can do for Halloween and it’s a great way to attract the attention of people of all ages. Below are just a few ideas for creating Halloween fun!

  • Hayrides
  • Carnivals
  • Costume Contest
  • Games
  • Pumpkin Carving Contest

Here are few of our favorite promotional items that are ideal for any event. Order several to put together a great bag you can give out as prizes. We even have a cute pumpkin tote you can use to get you started!


Reflective Halloween Pumpkin Non-Woven Tote Bag – the name says it all. It’s a great bag to fill with branded items and candy to pass out to visitors.


4-Color Process Wrap Stainless Steel Drinkware – a great way to create a one-of-a-kind graphic sensation to make your brand stand out from the competition.


Custom KeyTags – we have some fun-shaped keytags that are ideal for any promotion. Pricing starts at just 66¢ per piece, making it an affordable add for any event!

Retro Sunglasses – always add fun to any event, and with price starting at just 68¢ per piece, they make great game and contest prizes.

Custom Bags for Promotional Giveaways

You’ve finally decided you want to create a custom bag for your upcoming promotion. And why not? A custom bag makes a great investment! Not only are they economical and affordable, but they garner much more attention than a small one-use item that only the recipient will see.

When you give away a great tote bag imprinted with your custom logo or message, you’re basically passing out portable little walking billboards! And since they are reusable, people will use them over and over again, giving you a lot of exposure from just one product.

So now that you have decided what you want, you need to decide what type of bag is right for your brand. Let’s start with the basics.

 

Where to Begin

First, think about your company and the event you will be promoting. You want something that will remind your current customers of how wonderful you and your products are while creating something to attract new customers.

What image do you want to represent? Consider your business and the kind of customers you want to appeal to. There are many styles to choose from, ranging from mini bags to coolers, to large totes. With so many colors and styles, you are sure to find the perfect tote bag to represent your company, as well as match or enhance your color scheme.

So, let’s take a look at the different kinds of custom bags available.

 

Types of Custom Bags

Depending on the brand or event you are promoting, there are several types of bags you can choose from that will project the right image you want to promote.

 

Tote Bags

Tote bags are sturdy and made to last, and are an excellent choice for bookstores, grocery stores, and other types of shops that may sell heavier items.

Looking for something a bit more eco-friendly? Browse through our Cotton Tote Bags. We have a few nice-sized natural cotton grocery totes that project an organic image or feel, perfect for fresh markets.

Drawstring Sport Packs

Promoting a sporting team or event? Look no further than our Drawstring Sport Packs! These handy little bags are ideal for supporting or raising money for your local sports team or school, and make wonderful fundraisers. Sell them at concession stands during sporting events, or as a fundraiser for the football team, band, or any other sport or school-related program to raise money and support student activities.

 

Paper and Plastic Bags

Heading to a tradeshow? Custom plastic and paper bags are a must for any tradeshow! Not only are they a great way to hand out your promotional materials, but they will be seen all through the event prompting others to visit your booth or table!

 

Dry Bags

Dry bags are a great way to promote beach parties, boating excursions, corporate picnics, and more! They are a great way to protect cell phones, watches, clothing, and other items you don’t want to get wet while out having a good time. And they float! If it falls off a boat, or you want to pull it behind you while in the water, the bag will stay on top of the water for easy access to your belongings.

Coolers or Lunch Bags

From single lunch bags for schools to larger coolers that can accommodate up to 24 canned drinks, cooler bags are another profitable way to support a school, sports team, or another event. There is a wide selection of cooler bags to fit every need. And just imagine the exposure your brand can get during tailgating season!

 

Gym and Duffel Bags

Custom gym and duffel bags are another great way to promote a sports team or sporting venue, as well as work-out facilities and gyms. You can sell them in your gym’s shop so customers use them to carry their gear around, giving you exposure everywhere they go.

You can always check out our best sellers to see what other people are using. Any bag you choose is sure to boost sales and brand awareness. So go ahead and place an order today!

 

Spring is Here – Refresh your Promotional Products

A change of seasons always signals a time for renewal! As the saying goes – out with the old, and in with the new! The term “Spring Cleaning” brings to mind cleaning out closets, changing heating and air conditioning filters, refreshing batteries in smoke alarms, and buying new clothes. It’s also a great time to refresh your marketing efforts to attract new business with new promotional products.

Spring means warmer weather and more outdoor events. School will be ending soon, and people will start making plans to head to the beach and other vacation destinations with friends and family.

Whether you are thinking of sponsoring an outdoor event, booking a tradeshow, or ramping up your advertising efforts to promote your brand, it’s the ideal time to add new products to your collection of gifts for events and client gits.

Sunglasses, sunscreen, drinkware, tote bags, and umbrellas make wonderful promotional items for outdoor events!

Custom Sunglasses

Outdoor events are a fantastic place to showcase your name on a stylish-looking pair of sunglasses! At the Custom Sunglass Store, not only do we have a large selection of sunglasses available, but we offer the ability to mix colors so you can offer guests a choice.

You can choose one pair of sunglasses in several colors that match your company colors or event theme. One of our best sellers, the RETRO ! Baja Neon Rubber Sunglasses, comes in your choice of 9 colors, with the option to mix colors in quantities of only 25 pairs per color!

We have many styles available, including Retro Sunglasses, Malibu, and Aviators, as well as sunglasses for Pre-School Kids.

Custom Sunscreen

At the Custom Sunscreen Store, we offer sunscreen in various styles, including lotions, sprayers, sticks, and more sun protection, available in SPF 30 and SPF 50. We also offer several sunscreens that come with a lip balm also containing SPF to protect lips from the sun. We also carry aloe gel for customers that forgot to put the sunscreen on!

For a truly unique promotion, try our Sunburn Alert Stickers! These stickers change color and let wearers know when it is time to reapply sunscreen, to help prevent burning. The user simply adheres the sticker to their skin, and when it turns blue, they know it’s time to reapply or get out of the sun!

Custom Drinkware

Have a beach party, sponsor a race, or host a nighttime event! At the Custom Drinkware Store, we have promotional drinkware for everyone! Our Koozies are perfect for beach parties!

Ultra-affordable at prices starting below 50¢, koozies are an effective way to promote your event on any budget! They also make terrific take-home reminders for weddings and other family events.

We offer a vast selection of personalized drinkware including sports bottles and bottled water, ideal for promoting a foot or bike race. Sports bottles are reusable and give participants a permanent reminder of the fun they had running in the race! During the race, remind everyone who sponsored the event by serving bottled water featuring your logo! Why advertise a national brand of water when you can hydrate everyone using bottled water showcasing your brand!

For nighttime events, we have light-up drinkware! Custom drinkware that glows featuring your company logo or event message is a fun and distinctive way to promote your event. It adds an element of excitement, and guests can take one home as a reminder of the great fun they had that evening!

Custom Bags and Umbrellas

You should be customizing products that people will take with them everywhere they go. Why? It gives you better exposure! Every time someone uses your promotional product, it is seen by everyone around them.

You create a cooler featuring your brand’s logo or message – it’s seen every time it gets taken to the beach, a baseball game, on a picnic, or hiking. At The Custom Bag Store, we have everything from lunch bags to large coolers that hold a dozen cans or more for a day full of adventure! We have drawstring sports bags for kids’ sports and use at school, and tote bags that are good for, well, everything else!

And of course, we have the Custom Umbrellas Store – a very useful gift when you find yourself caught in a downpour of spring showers! Just think, your umbrella will be seen all over town – getting in and out of cars, running into buildings, and dashing through the streets – all featuring your company logo! And our golf umbrellas are perfect for sponsoring a local golf tournament!

The bottom line is, spring is a time of renewal, and there isn’t a better time to refresh your advertising arsenal and prepare for warm-weather events. At Promotional Webstores, you’ll find a vast and varied selection of products guaranteed to make your event a hit!

 

Take Your Brand on a Summer Vacation

The last couple of years have been hard on us all. But now the winter blues are starting to lift. Many of us are starting to think about that well-deserved summer vacation. A beach holiday in the summer sun perhaps? Maybe a beautiful apartment with a lovely swimming pool. Or a wonderful city break to that destination you have been dreaming about for the last few years. We all deserve it, don’t we?

With restrictions starting to lift around the planet, those summer vacations are back on and it may just be a record-breaking year for the tourism industry! Well, let’s hope so, especially after the last couple of years!

Does Your Brand Need a Vacation?

Have you ever considered sending your brand on a summer holiday? Now before you question if I have already started on the summer cocktails, let me explain what I mean.

When we go on holiday there are a few items we regularly need! Sunglasses comes to mind, a bag to carry my kit to the hotel gym or down to the pool or beach, and even a bottle of sunscreen. Imagine if these items were promotional products that highlighted your brand!

In a previous article, we highlighted the value of using promotional products for great brand awareness. For someone to keep and use a promotional product it needs to fit two main criteria. It is something they will regularly use in their daily life, and it has to be of high quality. Here at Promotional Webstores, we offer a great range of quality sunglasses, sunscreen, and bags that can be customized to your brand. All at competitive prices! Hand these out to your clients, let them use them not only in their daily lives but also when they go on vacation. Then suddenly you have international exposure!

Now you might be sitting there reading this, thinking my brand does not really need international exposure. So, this really does not apply to me. Before you click away let me convince you that this is might not be the case!

Social Media is a Powerful Advertising Tool

With the boom of picture-based and video social media, your products have the potential to be viewed by millions of people worldwide along with the whole of the US. Just one great photo or video where your branded product is in full view and before you know it you may just become a viral sensation!

Just think how many pictures and videos will be posted and viewed this summer, of people enjoying their summer vacations with the most wonderful views, on the most beautiful beaches, at a great romantic restaurant, or at that tropical swimming pool. Each picture potentially has your branded sunglasses, sunscreen, or bag in that photo. Viewed by all their followers who suddenly start thinking…. I wonder who that company is?

Still not convinced?

Think back to your last holiday. We look at everything, taking it all in. We see everyone. Intrigued by their appearance, what they are wearing and carrying. Then we take pictures and videos and post them on social media for the world to see!

I bet you can picture someone you saw on your travels with a certain bag or product, and you remember the name of that company that was printed on it. Maybe you even googled them. Maybe you ended up being one of their customers…

Boost your Brand with Custom Bags

Having your brand name and marketing message seen all over town is a goal many business owners strive to achieve. The more you put your brand in the eyes of potential customers, the quicker your business brand becomes a household name in your industry. While some people solely rely on the digital space to advertise their brands, you can go far beyond that to leverage the power of promotional products.

As a business owner, it’s important to understand that the world’s digital market economy is characterized by congested and aggressive advertising. As a result, you must look for smarter ways to build brand awareness outside the digital space. Promotional products are items you can personalize to drive your brand marketing campaign locally or nationally. Business owners who understand the power of traditional advertising include promotional items in their marketing efforts.

Regardless of the type of business, custom tote bags, lunch bags, grocery, messenger, business, gym, and duffel bags can be used for effective physical brand promotion. Not only do they make great customer gifts, but they provide the added value of repeated use and brand exposure. Unlike a disposable plastic bag, tote bags are reusable; and recipients will use them over and over again, giving you extended brand exposure. The longer they use these bags with your promotional message imprinted on them, the higher the exposure your brand gets.

Why Use Custom Bags as a Marketing Strategy?

Imagine what it will look like when people are seen in shopping malls, offices, streets, and event arenas with your personalized bags. Of course, this will go a long way to improving your brand visibility. But this isn’t the only reason you need custom bags for your business marketing.

Here are some other reasons why more businesses are paying attention to the use of reusable bags for their brand marketing:

Promotional products are cost-effective

The cost of advertising your business using custom bags is less when compared to the use of radio, television commercials, or billboard advertising. As such, even small business owners can depend on it. And with the added value of repeat exposure over longer periods of time, you get more for your advertising dollar!

Custom bags come in different types, styles, and sizes, making it easier for you to pick one that fits your budget. At The Custom Bag Store, you can see the different designs, materials, and prices that fit your advertising budget.

Nothing beats the reusability of custom bags. People have the habit of reusing custom bags multiple times and for different purposes. You can easily benefit from this habit by customizing a bag with your business logo, promotional message, and contact details. Not only will the recipient be reminded of your business, but you can potentially gain new customers from the exposure you get when it is used around town.

There is no doubt about the importance of using promotional custom bags for your brand awareness. Whether you are using them to promote your business at a tradeshow, or a customer and employee gifts, you stand a higher chance of benefiting from this marketing with a unique bag for your business. Get started today, by creating walking billboards through customers that will provide you years of return exposure!