Tag Archives: promotional bags

Promoting your Brand on a Budget

New and small businesses have a lot of hurdles when starting out. Advertising your business doesn’t have to be one of them! While marketing is key in getting your name on the lips of potential new clients, you don’t have to break the bank while doing it.

Affordability

Marketing a new business can be a trying time. Trying to find an effective, yet affordable way to get your name out might feel out of your reach when you first start your company. The good news is, it’s easy to promote your brand on just about any budget! Not all promotional products have to be expensive. While you have a lot of choices that fall in the under $1 category, there are also many custom items you can get for less than 50¢ a piece! Some for even less.

There are numerous products you can customize for 50¢ to $1.00 – custom bags, cleaning cloths, drinkware, hand sanitizer, lip balm, pens, sunglasses, and sunscreen are the most popular. Many of these options even have products under 25¢ per piece! So, no matter how low your current budget is, it’s easy to find a product to help promote your business and get you started.

Putting your logo on pens is about the cheapest item way you can spend your advertising dollars. Pricing starts below 20¢ a piece, making it affordable to buy in bulk and pass them out to anyone and everyone! The great thing about pens is not only will users see your company name or logo as they are writing, but others around them will see it too. And while pens are probably the most easily lost items, it doesn’t mean a loss for you. When one person loses a pen, another finds it, which extends your reach to another potential customer!

Repetition is Key

The best way for people to remember your name is by repetition, and if you give them a one-use item, they won’t remember you for long. You need to spend your money on products that will be used by potential (and/or current) customers daily so your name is always fresh on their minds.

When selecting a product to customize for your promotions, consider items that people will want to use over and over again, so your company name and logo are repeatedly seen by the user. Don’t bother with items that will be tossed after being used one time. Spend your money on items that will be used over and over again, giving your brand repeat exposure.

Choosing the Right Product for your Brand

One of the hardest things about choosing a product is knowing what to customize. You can put your name on just about anything, but you want to be selective about the products you choose.

The key to a good promotional item is usability. Choosing a product people will use that is also seen by others is very important. It’s also vital to select something reusable, so you get the most bang for your buck. When you buy gimmicky little one-use gadgets or fad items, they usually just end up in the trash before you’ve had a chance to leave an impression on the person who received the item.

When looking for a product to represent your company, you want to choose something that your company would use, or that people might think of when using your customized item.

For instance, dentists and orthodontist clients favor custom lip balm. Almost everyone uses lip balm, and when your lips are feeling soft and moisturized, you tend to smile more. And no one wants you to have a great smile more than your dentist! And with prices as low as (or less than) 35¢ a piece, it’s easy to buy in bulk to pass out to every client when they come in for dental work or to use as a mailout for checkup reminders.

Another example is personalized pens. Pens are great for any business and work especially well for banks, realtors, car dealerships, and other companies you typically associate with signing papers.

Custom drinkware is another great promotional tool that works for any company. Not only does drinkware get a lot of reused, but your logo will be seen with every sip by the user, their coworkers, or other people around them.

Portability

Another factor to consider is how portable a personalized item is. If you pass out products with your name on them that can be easily kept on a person, the more likely your logo is to be seen frequently not only by the user but by others around them. Hand sanitizer, lip balm, pens, and sunglasses are a great way to showcase your name while staying within your budget.

The bottom line is, you really can’t afford NOT to promote your business. With so many items with prices below $1.00, it’s one of the best ways to spend your marketing dollars to advertise any company. Get started now at PromotionalWebstores.com!

Custom Bags for Promotional Giveaways

You’ve finally decided you want to create a custom bag for your upcoming promotion. And why not? A custom bag makes a great investment! Not only are they economical and affordable, but they garner much more attention than a small one-use item that only the recipient will see.

When you give away a great tote bag imprinted with your custom logo or message, you’re basically passing out portable little walking billboards! And since they are reusable, people will use them over and over again, giving you a lot of exposure from just one product.

So now that you have decided what you want, you need to decide what type of bag is right for your brand. Let’s start with the basics.

 

Where to Begin

First, think about your company and the event you will be promoting. You want something that will remind your current customers of how wonderful you and your products are while creating something to attract new customers.

What image do you want to represent? Consider your business and the kind of customers you want to appeal to. There are many styles to choose from, ranging from mini bags to coolers, to large totes. With so many colors and styles, you are sure to find the perfect tote bag to represent your company, as well as match or enhance your color scheme.

So, let’s take a look at the different kinds of custom bags available.

 

Types of Custom Bags

Depending on the brand or event you are promoting, there are several types of bags you can choose from that will project the right image you want to promote.

 

Tote Bags

Tote bags are sturdy and made to last, and are an excellent choice for bookstores, grocery stores, and other types of shops that may sell heavier items.

Looking for something a bit more eco-friendly? Browse through our Cotton Tote Bags. We have a few nice-sized natural cotton grocery totes that project an organic image or feel, perfect for fresh markets.

Drawstring Sport Packs

Promoting a sporting team or event? Look no further than our Drawstring Sport Packs! These handy little bags are ideal for supporting or raising money for your local sports team or school, and make wonderful fundraisers. Sell them at concession stands during sporting events, or as a fundraiser for the football team, band, or any other sport or school-related program to raise money and support student activities.

 

Paper and Plastic Bags

Heading to a tradeshow? Custom plastic and paper bags are a must for any tradeshow! Not only are they a great way to hand out your promotional materials, but they will be seen all through the event prompting others to visit your booth or table!

 

Dry Bags

Dry bags are a great way to promote beach parties, boating excursions, corporate picnics, and more! They are a great way to protect cell phones, watches, clothing, and other items you don’t want to get wet while out having a good time. And they float! If it falls off a boat, or you want to pull it behind you while in the water, the bag will stay on top of the water for easy access to your belongings.

Coolers or Lunch Bags

From single lunch bags for schools to larger coolers that can accommodate up to 24 canned drinks, cooler bags are another profitable way to support a school, sports team, or another event. There is a wide selection of cooler bags to fit every need. And just imagine the exposure your brand can get during tailgating season!

 

Gym and Duffel Bags

Custom gym and duffel bags are another great way to promote a sports team or sporting venue, as well as work-out facilities and gyms. You can sell them in your gym’s shop so customers use them to carry their gear around, giving you exposure everywhere they go.

You can always check out our best sellers to see what other people are using. Any bag you choose is sure to boost sales and brand awareness. So go ahead and place an order today!

 

Boost your Brand with Custom Bags

Having your brand name and marketing message seen all over town is a goal many business owners strive to achieve. The more you put your brand in the eyes of potential customers, the quicker your business brand becomes a household name in your industry. While some people solely rely on the digital space to advertise their brands, you can go far beyond that to leverage the power of promotional products.

As a business owner, it’s important to understand that the world’s digital market economy is characterized by congested and aggressive advertising. As a result, you must look for smarter ways to build brand awareness outside the digital space. Promotional products are items you can personalize to drive your brand marketing campaign locally or nationally. Business owners who understand the power of traditional advertising include promotional items in their marketing efforts.

Regardless of the type of business, custom tote bags, lunch bags, grocery, messenger, business, gym, and duffel bags can be used for effective physical brand promotion. Not only do they make great customer gifts, but they provide the added value of repeated use and brand exposure. Unlike a disposable plastic bag, tote bags are reusable; and recipients will use them over and over again, giving you extended brand exposure. The longer they use these bags with your promotional message imprinted on them, the higher the exposure your brand gets.

Why Use Custom Bags as a Marketing Strategy?

Imagine what it will look like when people are seen in shopping malls, offices, streets, and event arenas with your personalized bags. Of course, this will go a long way to improving your brand visibility. But this isn’t the only reason you need custom bags for your business marketing.

Here are some other reasons why more businesses are paying attention to the use of reusable bags for their brand marketing:

Promotional products are cost-effective

The cost of advertising your business using custom bags is less when compared to the use of radio, television commercials, or billboard advertising. As such, even small business owners can depend on it. And with the added value of repeat exposure over longer periods of time, you get more for your advertising dollar!

Custom bags come in different types, styles, and sizes, making it easier for you to pick one that fits your budget. At The Custom Bag Store, you can see the different designs, materials, and prices that fit your advertising budget.

Nothing beats the reusability of custom bags. People have the habit of reusing custom bags multiple times and for different purposes. You can easily benefit from this habit by customizing a bag with your business logo, promotional message, and contact details. Not only will the recipient be reminded of your business, but you can potentially gain new customers from the exposure you get when it is used around town.

There is no doubt about the importance of using promotional custom bags for your brand awareness. Whether you are using them to promote your business at a tradeshow, or a customer and employee gifts, you stand a higher chance of benefiting from this marketing with a unique bag for your business. Get started today, by creating walking billboards through customers that will provide you years of return exposure!