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Promoting your Brand on a Budget

New and small businesses have a lot of hurdles when starting out. Advertising your business doesn’t have to be one of them! While marketing is key in getting your name on the lips of potential new clients, you don’t have to break the bank while doing it.

Affordability

Marketing a new business can be a trying time. Trying to find an effective, yet affordable way to get your name out might feel out of your reach when you first start your company. The good news is, it’s easy to promote your brand on just about any budget! Not all promotional products have to be expensive. While you have a lot of choices that fall in the under $1 category, there are also many custom items you can get for less than 50¢ a piece! Some for even less.

There are numerous products you can customize for 50¢ to $1.00 – custom bags, cleaning cloths, drinkware, hand sanitizer, lip balm, pens, sunglasses, and sunscreen are the most popular. Many of these options even have products under 25¢ per piece! So, no matter how low your current budget is, it’s easy to find a product to help promote your business and get you started.

Putting your logo on pens is about the cheapest item way you can spend your advertising dollars. Pricing starts below 20¢ a piece, making it affordable to buy in bulk and pass them out to anyone and everyone! The great thing about pens is not only will users see your company name or logo as they are writing, but others around them will see it too. And while pens are probably the most easily lost items, it doesn’t mean a loss for you. When one person loses a pen, another finds it, which extends your reach to another potential customer!

Repetition is Key

The best way for people to remember your name is by repetition, and if you give them a one-use item, they won’t remember you for long. You need to spend your money on products that will be used by potential (and/or current) customers daily so your name is always fresh on their minds.

When selecting a product to customize for your promotions, consider items that people will want to use over and over again, so your company name and logo are repeatedly seen by the user. Don’t bother with items that will be tossed after being used one time. Spend your money on items that will be used over and over again, giving your brand repeat exposure.

Choosing the Right Product for your Brand

One of the hardest things about choosing a product is knowing what to customize. You can put your name on just about anything, but you want to be selective about the products you choose.

The key to a good promotional item is usability. Choosing a product people will use that is also seen by others is very important. It’s also vital to select something reusable, so you get the most bang for your buck. When you buy gimmicky little one-use gadgets or fad items, they usually just end up in the trash before you’ve had a chance to leave an impression on the person who received the item.

When looking for a product to represent your company, you want to choose something that your company would use, or that people might think of when using your customized item.

For instance, dentists and orthodontist clients favor custom lip balm. Almost everyone uses lip balm, and when your lips are feeling soft and moisturized, you tend to smile more. And no one wants you to have a great smile more than your dentist! And with prices as low as (or less than) 35¢ a piece, it’s easy to buy in bulk to pass out to every client when they come in for dental work or to use as a mailout for checkup reminders.

Another example is personalized pens. Pens are great for any business and work especially well for banks, realtors, car dealerships, and other companies you typically associate with signing papers.

Custom drinkware is another great promotional tool that works for any company. Not only does drinkware get a lot of reused, but your logo will be seen with every sip by the user, their coworkers, or other people around them.

Portability

Another factor to consider is how portable a personalized item is. If you pass out products with your name on them that can be easily kept on a person, the more likely your logo is to be seen frequently not only by the user but by others around them. Hand sanitizer, lip balm, pens, and sunglasses are a great way to showcase your name while staying within your budget.

The bottom line is, you really can’t afford NOT to promote your business. With so many items with prices below $1.00, it’s one of the best ways to spend your marketing dollars to advertise any company. Get started now at PromotionalWebstores.com!

Top Promotional Items for Sponsoring an Outdoor Event

Promoting your company or brand is one of the most important things you can do as a business owner. Many people think it’s a waste of money, but you can’t rely on word of mouth if you want to grow your business properly.

No matter how awesome your product is, if people don’t know about it, they can’t purchase it or your services. One of the best ways to get your name out to the public is by sponsoring an event.

There are numerous kinds of events you can have, depending on what type of business you are promoting. For sports-related companies, sponsoring a local race, golf tournament, or even holding your own company-sponsored outdoor event is an effective way to get the attention of the masses.

For general businesses, offering to be a sponsor for an event, school, or sports team is a wonderful way to get involved in your community and let people know you are in business.

Let’s take a look at the top promotional items you want to have when sponsoring an outdoor event.

Bottled Water and Water Bottles

First and foremost, one of the most important items you can have on hand for any outdoor event is water! You want everyone to have a good time, but you don’t want anyone’s day ruined by a trip to the hospital for dehydration! Even if your guests are not participating in sports or any exertion activities, it is still easy to become dehydrated when spending time outdoors.

The easiest way to keep everyone hydrated is of course by keeping cold bottled water on hand. And sure, you can hit the local store and buy cases of water, but why promote someone else’s company at your own event? Have custom bottled water on hand for everyone to enjoy, that also gives you the benefit of your name being on the label!

Another convenient option is a custom water bottle. While this may not provide immediate hydration, it allows guests to fill up the bottle with their own beverage to enjoy during your event. And afterwards, they get to take it home and use it again and again, each time seeing the name of your company on the custom logo imprinted on the bottle!

Umbrellas

Company golf outings are a great way to boost employee morale, and while everyone is out having fun, you can advertise your company on a promotional golf umbrella! While umbrellas are typically used while it’s raining, they are also good to have on hand during outdoor events. Golf umbrellas are larger and offer protection from the sun as well as the rain. Sponsoring a golf tournament is another valuable way to market your brand.

Not just for golfing, custom umbrellas are always a good idea to have on hand for any outdoor event in the case of rain. Whether it’s your event or you are participating in a larger event, people will be grateful to protect them in case of rain.

Hand Sanitizer

In today’s world, you should never have an event without having lots of hand sanitizer available! It’s inexpensive, fits into any marketing budget, and is a fantastic way to promote your brand during any event. Not only can it be used during whatever occasion you are promoting, but it is small, portable, and can be easily displayed, no matter the venue.

Fill bowls or other containers with hand sanitizer with your custom label, and let attendees grab them when needed. Then they can take home the bottle to use at home or the office later, which will remind them of your event and company.

Lip Balm

Lip balm is another item you don’t want to forgo for your event. Being outdoors can take a toll on lips, leaving them dry and cracked, especially if it involves sports of any kind. You can even opt for a lip balm containing SPF to offer protection from the sun.

Custom lip balm is extremely affordable and gives guests another great reusable product they can use during the event and then take with them when they leave. Giving you another opportunity to keep your name, literally, on their lips!

Sunglasses

Sunglasses are a must for outdoor events! Even in the winter, the sun can be blinding, and you don’t want accidents to occur during sporting events because people were blinded by the sun causing them to lose sight of whatever their goal is. Even if they are not participating in the event sport, onlookers will be grateful for the protection a pair of UVA/UVB sunglasses will provide for their eyes.

Sunscreen

And of course, let’s not forget the custom sunscreen! A necessity for any outdoor event, sunscreen protects your attendees from the harmful rays of the sun. Most people don’t think about bringing sunscreen when they head out to a promotional event, so they will be grateful that you had the forethought to have it on hand in case they need it.

Even if your event is during the winter, the sun doesn’t take days off! Remember, you can get a sunburn even if it’s cloudy outside, so make sure you offer your guests the protection they need.

No Gimmicks!

What about the fads, the gimmicks, the cute little toys with your name on them? Sure, you can go that route if you like throwing your money away! Because that is exactly where that gimmick will end up – in the trash!

No one keeps those cute little fad toys, and if they even make it out of the event, they will either be tossed in the trash when they get home or given to a child to play with until it breaks (which honestly, won’t take long).

So don’t throw away your marketing dollars! Get the best exposure money can buy with a custom water bottle, bottled water, umbrella, sunglasses, lip balm, and hand sanitizer and make your event as successful as possible!

Custom Hand Sanitizer – a Necessity for Corporate Events and Tradeshows

Large-Scale Events – a Breeding Ground for Disease

No one likes to think about germs and bacteria, but the reality is you pick them up everywhere – work, home, restaurants, shops, and anywhere else you may go. And not just during pandemic events! Each time you open a door, push an elevator button, use the company copier, or pour yourself a cup of coffee (at home and the office), you pick up whatever germs the person before you left behind.

So, just think about what happens during tradeshows, promotional events, and other large events that attract a large number of people! You are constantly shaking hands, exchanging business cards, and sharing pens and literature with hundreds of people throughout the day. Not to mention the number of surfaces you touch that have already been touched by countless others!

Pump Bottle Gel Hand Sanitizer for your Trade Table

At a minimum, when sponsoring an event or booth at a tradeshow, you should keep a large pump bottle of custom hand sanitizer at your table so you can refresh your hands periodically, and offer the same to those visiting your booth. Employees can use it often after shaking hands with guests or sharing objects such as business cards. Guests can use it before they move on to the next vendor, helping to thwart the spread of possible viruses before it starts. It only takes one person with the flu or a virus to pass along their illness to countless numbers of people during large-scale events!

Individual Gift Hand Sanitizer Bottles

You could even go one step further by offering visitors a small bottle of hand sanitizer to take with them. Set up a large fishbowl or another container, fill it with individually sized bottles of custom hand sanitizer featuring your company logo, and let attendees grab one when they come to your table. Not only will they be reminded of your company each time they use it, but others around them will notice your logo as they use it, prompting them to visit your table for their own bottle. This gives you a chance to present your business or products to more people, to gain additional customers.

Hand sanitizer really is a necessity during tradeshows. It benefits you, your employees, and attendees by helping keep everyone’s hands fresh and germ-free during the event, to prevent the spreading of viruses and germs from one person to the next. You don’t know where other people’s hands have been or what they have touched before they get to your booth.

The Benefits of Gifting Promotional Sanitizer

Using custom hand sanitizer to promote your business, allows you to promote your brand in a useful and practical way. Everyone comes prepared with promotional products to pass along to guests in the hopes they will remember their brand after the event is over. A health product like hands sanitizer shows people that you care about their health, and were thoughtful when selecting a promotional gift. You didn’t just throw your name on some one-use gimmick that most likely will end up in the nearest trash bin and won’t even make it out the doors of the event, let alone be seen again as a reminder.

At the Custom Hand Sanitizer Store, we offer a great selection of personalized promotional products to fit every need. From credit card-sized hand sanitizers to gels, pumps, and wipes, we offer a varied selection at low prices made to fit any budget. Head on over to our store and place an order for your next event!

 

Why Hand Sanitizer is Still Important in 2022

Before the pandemic changed our lives, how many of us really ever thought about hand sanitizer? Not many unless you worked in a medical environment. Over the last two years, it has become one of the must-have items in our daily lives, at times being the reason for some crazy panic buying! In the US alone the hand sanitizer market was worth over 4.3 billion USD by the end of 2020 and is forecasted to grow a further 3.6% over the next 5 years.

Now you won’t say this too loudly, but there are signs on the horizon that the world might be returning to normal. Or at least a version of whatever normal is or was to us all. The numbers of worldwide infections have decreased over the last few weeks, a pattern mirrored in the US and much of Europe. The number of individuals vaccinated is ever-increasing and many countries are starting to lift all signs of restrictions. So, does this all mean we no longer need this once essential product?

Back to normal?

Many people work from home today. For some this is how they have always worked, for others, it became necessary during the pandemic. Working from home has its positives, but it does have its downside. It can be quite a lonely way of working. Interacting with the same four walls every single day and only speaking to people via a computer screen or phone.

But as restrictions are being lifted there are murmurings that some countries are now looking to live with the virus. Many are starting to venture into the office more and more, once again.

A day out

Working from home, spending time out in the world is often a treat. During the pandemic, shopping was only a necessity, and coffee and dinner with friends was a luxury. For many, shopping was done online for delivery to eliminate any unnecessary contact with others who may or may not be ill. Not everyone adheres to the recommendations of the CDC, and although hand sanitizer was available at every store, not all took advantage of it. Even being around someone with a cough would often send people into a panic!

The weekend

Saturday hits and you have plans with friends or family. Coffee out, a trip to the shops, and then an afternoon of chores while the weekend’s sport is on in the background. Then if all goes well, you plan to meet some friends for dinner in the evening.

But when you wake up, you just don’t feel yourself. You can’t quite put your finger on it, but something is not quite right. Trying not to dwell on it, you start your weekend with all the excitement that it brings knowing the working week is behind you. Lunchtime arrives, and wait. That can’t be, can it? Did you just cough?

The test

The coughing gets worse over the next couple of hours, so you decided to take a Covid test. Because that is what we have become programmed to do. You find the at-home kit you have and follow the instructions to the letter. You need to be sure after all! You get ready to wait the fifteen minutes out staring at this test, but after just three minutes your heart starts to sink. Surely not. It can’t be, can it? Those two red lines appear. Oh no you have Coronavirus!

Later that evening the cough becomes more prominent, your joints begin to ache, your nose starts to run, and you become congested. The hot and cold feelings come and go every few minutes and you feel awful.

But you thought the pandemic was coming to an end? You are double vaccinated and for so long during this pandemic, you were so careful when you were out. But habits have slipped. you have become too relaxed! Maybe Coronavirus will never go away and we are all going to have to live with it. Along with Flu, the common cold, and many other little bugs that try so hard to bring us down!

The downfall

It could have all been prevented. Simple really. Using hand sanitizer. You don’t even know why you stopped using it. You have been so careful throughout the pandemic. Maybe it’s “Covid fatigue” or you just started to believe (or wanted to believe) it was all going away. Let’s be fair, it’s been two years and we are all sick of it! (Yes, that was a joke!)

Your journey out into the world brings so many opportunities to catch the infection. The hundred passengers on the train or bus, and the ones who sat in your seat before you did. The coffee barista who handled your coffee. The hundreds of people you interacted with throughout the day. Endless opportunities.

We can never control what everyone else is doing, but we can control what we do. And while we all learn to live with Coronavirus and all the other bugs out there, we can take one simple precaution that would have saved you from a rough week in bed. Regularly sanitizing our hands. A good thirty seconds would have saved your whole week. Seems silly now, when you look back.

Learn from your lesson

Don’t let those exciting times on the horizon be stopped by not continuing to do the little things like regularly washing your hands with soap or water, or using hand sanitizer when you are out and about. That quick 30-second habit might just allow you to enjoy that holiday in the sun, the concert that has been postponed three times, or that meal out you have been looking forward to for months with your friends.

 

The Benefits of Using Hand Sanitizer

Differences Between Hand Sanitizer and Soap & Water

There’s no doubt the hand sanitizer industry took a swift turn in recent years, and justifiably so. There are germs everywhere! Potentially everything you touch has germs that can cling onto your hands, clothes, and anywhere else really.

Washing your hands is certainly the recommended action, however, that is not always the most practical solution. You might be out shopping, riding a bus, or someplace else where you can’t safely wash your hands, that’s where hand sanitizer comes in. Its mobility and size allow us to take it anywhere, and with just a few drops, your hands are clean and germ-free.

An effective hand sanitizer contains at least 60% alcohol to effectively kill the germs and bacteria needed to keep your hands sanitized. However, there are significant differences between cleaning your hands with soap and water and using hand sanitizer. And depending on the situation, hand sanitizer might be the better choice.

Soap and water are a great combination to remove all or most germs. On the other hand, sanitizer, containing at least 60% alcohol, kills up to 99% of all germs and bacteria – it doesn’t just wash them off. That said, while hand sanitizers might be great for killing germs, they don’t work as well when it comes to cleaning your hands from chemicals or even pesticides. Knowing when to use hand sanitizer and when to wash your hands can maximize your protection against germs and other components that might not be good for you.

The Hand Sanitizer Industry

During the past couple of years, the hand sanitizer industry has grown tremendously due to the rapid spread of the coronavirus. Revenues of hand sanitizer grew to $92.3 million in 2021 and are expected to grow another 6-7% in the following years. While the virus may seem to be leveling off, people are still hyper-vigilant about their health and protecting themselves and their families.

How does it Work?

Everyone knows the basics of using hand sanitizer correctly. But are you using it correctly to ensure its effectiveness?

With hand sanitizer, there’s no need to combine it with water as the gel is simply absorbed by your skin. The first step is to make sure there’s no organic matter in your hands, or at least visible matter, such as dirt. Be sure to clean off any visible dirt and grime with a clean cloth before applying the hand sanitizer.

You don’t need to use a lot of hand sanitizer, just squeeze a small amount about the size of a nickel to a quarter into the palm of your hand, depending on the size of your hands. Then rub your hands together repeatedly, making sure you cover your entire hand and fingers up to about 2 inches of your wrist. Continue until you don’t feel any gel remaining and your hands feel dry.

One of the best things about hand sanitizer is that you can use it anywhere! It doesn’t require water, takes less time than soap and water, and doesn’t require a towel to dry afterward. Hand sanitizer works quickly and kills most germs and bacteria leaving your hands clean and germ-free.