Tag Archives: promotional webstores

Promoting your Brand on a Budget

New and small businesses have a lot of hurdles when starting out. Advertising your business doesn’t have to be one of them! While marketing is key in getting your name on the lips of potential new clients, you don’t have to break the bank while doing it.

Affordability

Marketing a new business can be a trying time. Trying to find an effective, yet affordable way to get your name out might feel out of your reach when you first start your company. The good news is, it’s easy to promote your brand on just about any budget! Not all promotional products have to be expensive. While you have a lot of choices that fall in the under $1 category, there are also many custom items you can get for less than 50¢ a piece! Some for even less.

There are numerous products you can customize for 50¢ to $1.00 – custom bags, cleaning cloths, drinkware, hand sanitizer, lip balm, pens, sunglasses, and sunscreen are the most popular. Many of these options even have products under 25¢ per piece! So, no matter how low your current budget is, it’s easy to find a product to help promote your business and get you started.

Putting your logo on pens is about the cheapest item way you can spend your advertising dollars. Pricing starts below 20¢ a piece, making it affordable to buy in bulk and pass them out to anyone and everyone! The great thing about pens is not only will users see your company name or logo as they are writing, but others around them will see it too. And while pens are probably the most easily lost items, it doesn’t mean a loss for you. When one person loses a pen, another finds it, which extends your reach to another potential customer!

Repetition is Key

The best way for people to remember your name is by repetition, and if you give them a one-use item, they won’t remember you for long. You need to spend your money on products that will be used by potential (and/or current) customers daily so your name is always fresh on their minds.

When selecting a product to customize for your promotions, consider items that people will want to use over and over again, so your company name and logo are repeatedly seen by the user. Don’t bother with items that will be tossed after being used one time. Spend your money on items that will be used over and over again, giving your brand repeat exposure.

Choosing the Right Product for your Brand

One of the hardest things about choosing a product is knowing what to customize. You can put your name on just about anything, but you want to be selective about the products you choose.

The key to a good promotional item is usability. Choosing a product people will use that is also seen by others is very important. It’s also vital to select something reusable, so you get the most bang for your buck. When you buy gimmicky little one-use gadgets or fad items, they usually just end up in the trash before you’ve had a chance to leave an impression on the person who received the item.

When looking for a product to represent your company, you want to choose something that your company would use, or that people might think of when using your customized item.

For instance, dentists and orthodontist clients favor custom lip balm. Almost everyone uses lip balm, and when your lips are feeling soft and moisturized, you tend to smile more. And no one wants you to have a great smile more than your dentist! And with prices as low as (or less than) 35¢ a piece, it’s easy to buy in bulk to pass out to every client when they come in for dental work or to use as a mailout for checkup reminders.

Another example is personalized pens. Pens are great for any business and work especially well for banks, realtors, car dealerships, and other companies you typically associate with signing papers.

Custom drinkware is another great promotional tool that works for any company. Not only does drinkware get a lot of reused, but your logo will be seen with every sip by the user, their coworkers, or other people around them.

Portability

Another factor to consider is how portable a personalized item is. If you pass out products with your name on them that can be easily kept on a person, the more likely your logo is to be seen frequently not only by the user but by others around them. Hand sanitizer, lip balm, pens, and sunglasses are a great way to showcase your name while staying within your budget.

The bottom line is, you really can’t afford NOT to promote your business. With so many items with prices below $1.00, it’s one of the best ways to spend your marketing dollars to advertise any company. Get started now at PromotionalWebstores.com!

Why Use Promotional Products?

A promotional product is any product you gift to someone, to promote your business, organization, or service. Each product is personalized, containing the brand name, logo, contact information, website address, or anything else that highlights your brand! Gifting these personalized products is a great marketing tool and can really help to boost your brand awareness!

The Benefits of Promotional Products

Companies already use promotional products to increase their brand awareness. Whether it’s handing out customized products when they visit the office in an attempt to sell you their product, or at trade shows trying to increase their customer base. But why do they do this? Let us look at an example.

Imagine as part of your promotional strategy, you give a potential client a personalized product they can use daily that promotes your brand. Marketing research has shown that people in the US are likely to keep a promotional product for on average 12 months. That person will be continually exposed to your brand for 365 days! Now let us imagine that just 2 different friends or work colleagues see that product each day over that same period. Your brand awareness has now reached over 700 people within a year.

Now imagine you gift 100 products. Your brand exposure is now potentially over 70,000. For 1000 products it grows to over 700,000.

Now, this is a simplistic view, but you can see how by using promotional products you can achieve massive brand awareness very quickly. In practice, with the right product, that brand awareness may even be higher. Think about gifting travel mugs. How many people may see that mug daily? That lovely barista that makes you your morning coffee, the customers in the queue, the people on your commute, the staff in the office. That earlier example has suddenly gone from 700 people for one product in a year to over 7000! Just by using a type of product that people will use in their daily lives! You can see how you can expose your brand to large numbers of people with the right product!

At What Cost?

Well as always, the answer to that question is “it depends on the product”. But let’s look at our travel coffee mug example. At our Custom Drinkware Store, we have great options for personalized travel mugs for under $4 each. So, for just $4 you can reach potentially over 7000 people with your brand within a year.

And we don’t just do travel mugs. We have great options to suit all your brand awareness needs! Such as personalized coffee mugs for under $2, personalized pens for under 25¢, personalized bags for under $1, and so many more fantastic options.

What Types of Products Should You Use for Promotion?

To achieve maximum exposure, you want a promotional product that can be used in someone’s everyday life. Market research has shown that the two main reasons people keep promotional products for a long time are the quality and usefulness of that product. So, think about what you use every day either at work or on the go. Pens in the office, coffee mugs (all the time!), bags on the go!

Here at Promotional Webstores, we have a wide variety of stores that sell products that are both high in quality and products that people will use repeatedly giving your brand massive exposure!

From pens to coffee mugs, we have the office covered. From bags to sunglasses, we have the everyday fashion sorted. We even can supply you with high-quality, personalized hand sanitizer gels. A must have item to keep your clients safe in this Covid world.

If you want to take your brand awareness to the next level, then check out our stores! With so many products to choose from, we can help you achieve massive brand awareness!