Tag Archives: promotional products

Promoting your Brand on a Budget

New and small businesses have a lot of hurdles when starting out. Advertising your business doesn’t have to be one of them! While marketing is key in getting your name on the lips of potential new clients, you don’t have to break the bank while doing it.

Affordability

Marketing a new business can be a trying time. Trying to find an effective, yet affordable way to get your name out might feel out of your reach when you first start your company. The good news is, it’s easy to promote your brand on just about any budget! Not all promotional products have to be expensive. While you have a lot of choices that fall in the under $1 category, there are also many custom items you can get for less than 50¢ a piece! Some for even less.

There are numerous products you can customize for 50¢ to $1.00 – custom bags, cleaning cloths, drinkware, hand sanitizer, lip balm, pens, sunglasses, and sunscreen are the most popular. Many of these options even have products under 25¢ per piece! So, no matter how low your current budget is, it’s easy to find a product to help promote your business and get you started.

Putting your logo on pens is about the cheapest item way you can spend your advertising dollars. Pricing starts below 20¢ a piece, making it affordable to buy in bulk and pass them out to anyone and everyone! The great thing about pens is not only will users see your company name or logo as they are writing, but others around them will see it too. And while pens are probably the most easily lost items, it doesn’t mean a loss for you. When one person loses a pen, another finds it, which extends your reach to another potential customer!

Repetition is Key

The best way for people to remember your name is by repetition, and if you give them a one-use item, they won’t remember you for long. You need to spend your money on products that will be used by potential (and/or current) customers daily so your name is always fresh on their minds.

When selecting a product to customize for your promotions, consider items that people will want to use over and over again, so your company name and logo are repeatedly seen by the user. Don’t bother with items that will be tossed after being used one time. Spend your money on items that will be used over and over again, giving your brand repeat exposure.

Choosing the Right Product for your Brand

One of the hardest things about choosing a product is knowing what to customize. You can put your name on just about anything, but you want to be selective about the products you choose.

The key to a good promotional item is usability. Choosing a product people will use that is also seen by others is very important. It’s also vital to select something reusable, so you get the most bang for your buck. When you buy gimmicky little one-use gadgets or fad items, they usually just end up in the trash before you’ve had a chance to leave an impression on the person who received the item.

When looking for a product to represent your company, you want to choose something that your company would use, or that people might think of when using your customized item.

For instance, dentists and orthodontist clients favor custom lip balm. Almost everyone uses lip balm, and when your lips are feeling soft and moisturized, you tend to smile more. And no one wants you to have a great smile more than your dentist! And with prices as low as (or less than) 35¢ a piece, it’s easy to buy in bulk to pass out to every client when they come in for dental work or to use as a mailout for checkup reminders.

Another example is personalized pens. Pens are great for any business and work especially well for banks, realtors, car dealerships, and other companies you typically associate with signing papers.

Custom drinkware is another great promotional tool that works for any company. Not only does drinkware get a lot of reused, but your logo will be seen with every sip by the user, their coworkers, or other people around them.

Portability

Another factor to consider is how portable a personalized item is. If you pass out products with your name on them that can be easily kept on a person, the more likely your logo is to be seen frequently not only by the user but by others around them. Hand sanitizer, lip balm, pens, and sunglasses are a great way to showcase your name while staying within your budget.

The bottom line is, you really can’t afford NOT to promote your business. With so many items with prices below $1.00, it’s one of the best ways to spend your marketing dollars to advertise any company. Get started now at PromotionalWebstores.com!

Personalized Wedding Favors for Summer Weddings

The Tradition

June has long been considered the best month to get married, a tradition which is believed to have begun in Ancient Rome. The month of June is named for Juno, the Roman goddess of marriage and childbirth, who was married to the God Jupiter. It was believed that couples who were married in June would be “blessed with prosperity and happiness”.

Romans celebrated this union on June 1, and the month has since been considered the best time to tie the knot. As it also coincided with their annual bath, it was a great time to get married since they would smell fresh and clean! The tradition of the bride carrying flowers was to help mask any lingering body odor. Thankfully, today we don’t have to worry about that! We can shower as often as we wish.

Still, the month of June remains the most popular month for weddings. “For they say when you marry in June, you’re a bride all your life.” Weddings are a big day in the bride and groom’s lives, and a lot of time and planning goes into making their day unique and unforgettable, which includes family traditions passed down through generations. While some traditions are family-specific, others are standard time-honored customs dating back further than anyone can remember.

These traditions play a huge part surrounding the wedding and include bridal showers, bachelor parties,  bachelorette parties, rehearsal dinners, and more. One lasting tradition is the giving of gifts to the bridesmaids and groomsmen, which is often a distinctive gift that means something special to each individual.


Making your Day Memorable for Everyone

You can take the gift-giving to the next level and make it a memorable day for all of your guests, not just family and close friends! There are several fun ways to get guests involved in the wedding, to make the event more fun for everyone involved.

One idea is to provide disposable cameras on every table, so guests can take pictures of events as they happen. Your photographer can only be in one place at a time! So this helps capture moments you might miss and provide proof of some of the funny stories you might be told later!


Personalized Gifts for your Guests

Another wonderful idea is sending your guests home with custom wedding favors as souvenirs of your special day! While the traditional wedding is held indoors in a Church, many are held outdoors, in backyards, vineyards, parks, and even the beach.

Summer is the perfect time for an outdoor wedding. Gifts customized with the names of the bride and groom, along with the date of the wedding, provide guests with a permanent reminder of your blissful day.


Beach Weddings

A popular venue during the summer, beach weddings can add a bit of fun to your big day. Since they are held outdoors, you can pretty much do anything you like! Personalized gifts your wedding guests can use during the wedding and then take home with them once the event is over, makes a great keepsake for your special day.

 

Custom Sunglasses

Our Baja Neon and Malibu styles are our most popular personalized sunglasses for weddings. You can choose a color or two to match your wedding theme, or go bold with an assortment of colors and let guests choose the color they want.

An easy way to do this is to place a bowl near the entrance or in the center of each table with a selection of styles and/or colors, and let everyone grab the pair they want on the way in (or out). Guests will not only be guaranteed protection for their eyes, but will be able to see the event unfold without glare or interference from the sun.

 

Sunscreen and SPF Lip Balm

A necessity when spending time outdoors is sunscreen and lip balm containing SPF. When attending an event such as a wedding, it might not be on the minds of attendees to bring these items with them. Place large bowls around the event filled with custom sunscreen and lip balm, and let guests grab what they need.

Everyone will be able to enjoy your event longer without the fear of sunburn or chapped lips. Afterward, they can take the sunscreen and lip balm with them when they leave. In addition to standard sunscreen or lip balm, we also offer sunscreen with an included lip balm for a complete product!

 

Koozies

If you are serving canned or bottled drinks during your reception, personalized koozies are another fun idea for beach weddings. You can create your own design or opt for one of our stock designs, like our Flower, Gold Wedding Rings, or Heart in the Sand designs, and add your names and the date of the event. We have several designs that would make wonderful gifts for an outdoor wedding. You can see our entire selection of stock designs here.

There are many other ideas you could come up with to give guests a more memorable day, and we have products to cover them all at Promotional Webstores.

Frequently Asked Questions about Promotional Products

Choosing a promotional product to market your business can be a daunting task. How do you know what item is right for you? There are several things to take into consideration, including the brand you are marketing, your budget, the type of customer you are targeting, and the type of event you are promoting if applicable.

Price, of course, is always a factor when looking for promotional items. Especially if you are a new or small business. The good news is, we have many products that fall under $1 each, and many that are under 50¢ a piece. That’s hard to beat!

And let’s face it – the less they cost, the more you can afford, which is always important especially if you are attending a large tradeshow or sponsoring an event. Every one of our stores (except for the umbrella store), has customizable products starting at prices below 50¢ apiece! With prices so low, it’s easy to be able to advertise your brand or event.

Our Promotional Pen and Hand Sanitizer stores offer the lowest prices overall with pricing starting below 20¢ each, with the Custom Lip Balm and Sunscreen Stores coming in second with prices as low as 32¢ per piece!

Our stores offering Custom Drinkware, Bags, and Cleaning Cloths all start around 50¢, and Sunglasses below 75¢. And while our Custom Umbrellas might be a bit more, the prices are still hard to beat starting around $5.00.

Once you’ve made your selection, you might have questions about the process or questions in general. We have pulled together the most frequently asked questions from our customers, along with a few suggestions to get you started.

 

Coupons

 

Do you offer any promotional codes?

Yes, we do! We have promo codes for new and current customers. During checkout, scroll down to where you see Use Coupon Code – enter the appropriate code and hit enter. Your discount will be applied at checkout.

Please note that promo codes are case-sensitive.

 

New Customers

new25 – For first-time customers, we offer a $25.00 discount off your first purchase of $200.00 or more (before shipping).

Returning Customers

We have 2 promo codes for returning customers only. This code will remove your setup fees. There are however, stipulations for using these codes.

  1. To use the customer reorder codes, you must be logged into your account so we can verify your previous order.
  2. These are good for EXACT REORDERS ONLY.  It must be the same product, same quantity, same flavor or color, and same art work. No changes can be made from the previous order to qualify for the reorder promo codes.

peach – this is for the Custom Lip Balm store only

customer – this code can be used on any of our other stores

flavor – this one is strictly for the Lip Balm Store. On certain products, you will see the option to mix flavors. You simply order the number of lip balms you wish to buy in one flavor, then in the notes section provide a list of the flavors you want and the quantities.

Please be aware that there is a minimum number that must be ordered per flavor. Each product has details listed on its page.

 

Seasonal Coupons

We also offer seasonal coupon codes. In order to receive these codes, you will need to be signed up for our emails. When they become available, we will send out an email with the code, expiration code, and details.

You can sign up to receive our emails by clicking here:

Can we get free samples before we place an order?

Absolutely! Feel free to order a sample of any of our products before you buy. For lip balms, you can even order more than one flavor – within reason of course! You can try up to 5 different lip balms/flavors so you can see which one you think customers would prefer.

Just send us an email along with the product number of the product you want to try, and the flavor, scent, or any other option that may be a choice, along with your company name (if applicable), name, address, and phone number.

 

Miscellaneous

 

Can I get a lip balm, hand sanitizer, or sunscreen without a label?

Unfortunately, the FDA requires that the drug facts and ingredients are listed on each item. You can always order a blank label if you prefer, but a label will be provided on each item.

 

What is the difference between a one-color, two-color, and full-color imprint?

This refers to the number of colors in your graphics. A one-color imprint means that your logo, or other graphics, is just a one-color image. Two colors, of course, means it has two colors, while a full-color imprint means that your graphics contains several colors to create a custom image.

We always receive a number of questions regarding artwork, and the submission requirements.

 

Artwork Requirements

 

File Types

We prefer to receive art in an Adobe Illustrator eps (vector) file in either CMYK or PMS (all fonts/typefaces outlined) but will gladly accept electronic art in eps, pdf, tiff, or jpeg files in a PC format. Please keep in mind that artwork with high color saturation will print with better quality. All art with halftones, screens, fades or blends are subject to our review and approval.

 

How to Send Artwork

We make it easy! When you go through the online ordering process you will be prompted to upload your logo before checking out. We also have a NOTES area where you can provide us with additional information about your art if needed.

Alternatively, you can email your logo to us before you order and request a FREE PROOF. Be sure to tell us which product you would like a proof for, and let us know if you need to make changes or add to the art file you are sending. Our email address is info@promowebstores.com.

 

Do you keep our artwork on file, or do we have to resubmit it with each order?

Once you place an order, we will keep a copy of your artwork on file, so you can quickly and easily reorder your product, or even another item using the same artwork.

 

Will we receive a proof before our order is placed?

Absolutely! Every order comes with a free proof that must be approved by you before the order will go to production. Once you place your order and submit your artwork, we will send it to our designers to create a mockup of your custom product. We will then email it to you to proof and authorize. Simply reply to the emailed proof and let us know you approve.

Once we receive your authorization, it will be sent to production. We do request that proof approval be made within 24 hours of receipt to maintain your ship date.

 

Production and Shipping

 

What is your standard production time?

Production times are noted in the description of each product. If available, rush production times will be noted as well, including the time frames and additional pricing if applicable.  Special art submission and proofing time requirements may apply.

 

How are the finished products shipped, and what is the shipping time?

All of our products are shipped using UPS ground shipping within the continental USA. The production time depends on the product and is noted in the product details. Once you have your order in your cart, select “Estimate Shipping”.

Your available choices along with pricing will pop up, and you can choose the speed you desire. Many of our products, including all of our lip balm and sunglasses, are offered with free shipping for up to 3,000 pieces.

 

Do you offer any guarantees?

We do! Every order comes with a 100% satisfaction guarantee. If you are unhappy with your order, we will refund or rerun your order. Should you have any problem with your order, please contact customer service at 1-800-974-3611 within 15 days of receipt.

We advise opening your merchandise as soon as it is received for review, even if you do not intend to use it right away. Should you find a defective product, a UPS call tag will be issued immediately.

Should you have any other questions we can answer, please email us at info@promowebstores.com.

Spring is Here – Refresh your Promotional Products

A change of seasons always signals a time for renewal! As the saying goes – out with the old, and in with the new! The term “Spring Cleaning” brings to mind cleaning out closets, changing heating and air conditioning filters, refreshing batteries in smoke alarms, and buying new clothes. It’s also a great time to refresh your marketing efforts to attract new business with new promotional products.

Spring means warmer weather and more outdoor events. School will be ending soon, and people will start making plans to head to the beach and other vacation destinations with friends and family.

Whether you are thinking of sponsoring an outdoor event, booking a tradeshow, or ramping up your advertising efforts to promote your brand, it’s the ideal time to add new products to your collection of gifts for events and client gits.

Sunglasses, sunscreen, drinkware, tote bags, and umbrellas make wonderful promotional items for outdoor events!

Custom Sunglasses

Outdoor events are a fantastic place to showcase your name on a stylish-looking pair of sunglasses! At the Custom Sunglass Store, not only do we have a large selection of sunglasses available, but we offer the ability to mix colors so you can offer guests a choice.

You can choose one pair of sunglasses in several colors that match your company colors or event theme. One of our best sellers, the RETRO ! Baja Neon Rubber Sunglasses, comes in your choice of 9 colors, with the option to mix colors in quantities of only 25 pairs per color!

We have many styles available, including Retro Sunglasses, Malibu, and Aviators, as well as sunglasses for Pre-School Kids.

Custom Sunscreen

At the Custom Sunscreen Store, we offer sunscreen in various styles, including lotions, sprayers, sticks, and more sun protection, available in SPF 30 and SPF 50. We also offer several sunscreens that come with a lip balm also containing SPF to protect lips from the sun. We also carry aloe gel for customers that forgot to put the sunscreen on!

For a truly unique promotion, try our Sunburn Alert Stickers! These stickers change color and let wearers know when it is time to reapply sunscreen, to help prevent burning. The user simply adheres the sticker to their skin, and when it turns blue, they know it’s time to reapply or get out of the sun!

Custom Drinkware

Have a beach party, sponsor a race, or host a nighttime event! At the Custom Drinkware Store, we have promotional drinkware for everyone! Our Koozies are perfect for beach parties!

Ultra-affordable at prices starting below 50¢, koozies are an effective way to promote your event on any budget! They also make terrific take-home reminders for weddings and other family events.

We offer a vast selection of personalized drinkware including sports bottles and bottled water, ideal for promoting a foot or bike race. Sports bottles are reusable and give participants a permanent reminder of the fun they had running in the race! During the race, remind everyone who sponsored the event by serving bottled water featuring your logo! Why advertise a national brand of water when you can hydrate everyone using bottled water showcasing your brand!

For nighttime events, we have light-up drinkware! Custom drinkware that glows featuring your company logo or event message is a fun and distinctive way to promote your event. It adds an element of excitement, and guests can take one home as a reminder of the great fun they had that evening!

Custom Bags and Umbrellas

You should be customizing products that people will take with them everywhere they go. Why? It gives you better exposure! Every time someone uses your promotional product, it is seen by everyone around them.

You create a cooler featuring your brand’s logo or message – it’s seen every time it gets taken to the beach, a baseball game, on a picnic, or hiking. At The Custom Bag Store, we have everything from lunch bags to large coolers that hold a dozen cans or more for a day full of adventure! We have drawstring sports bags for kids’ sports and use at school, and tote bags that are good for, well, everything else!

And of course, we have the Custom Umbrellas Store – a very useful gift when you find yourself caught in a downpour of spring showers! Just think, your umbrella will be seen all over town – getting in and out of cars, running into buildings, and dashing through the streets – all featuring your company logo! And our golf umbrellas are perfect for sponsoring a local golf tournament!

The bottom line is, spring is a time of renewal, and there isn’t a better time to refresh your advertising arsenal and prepare for warm-weather events. At Promotional Webstores, you’ll find a vast and varied selection of products guaranteed to make your event a hit!

 

Why Use Promotional Products?

A promotional product is any product you gift to someone, to promote your business, organization, or service. Each product is personalized, containing the brand name, logo, contact information, website address, or anything else that highlights your brand! Gifting these personalized products is a great marketing tool and can really help to boost your brand awareness!

The Benefits of Promotional Products

Companies already use promotional products to increase their brand awareness. Whether it’s handing out customized products when they visit the office in an attempt to sell you their product, or at trade shows trying to increase their customer base. But why do they do this? Let us look at an example.

Imagine as part of your promotional strategy, you give a potential client a personalized product they can use daily that promotes your brand. Marketing research has shown that people in the US are likely to keep a promotional product for on average 12 months. That person will be continually exposed to your brand for 365 days! Now let us imagine that just 2 different friends or work colleagues see that product each day over that same period. Your brand awareness has now reached over 700 people within a year.

Now imagine you gift 100 products. Your brand exposure is now potentially over 70,000. For 1000 products it grows to over 700,000.

Now, this is a simplistic view, but you can see how by using promotional products you can achieve massive brand awareness very quickly. In practice, with the right product, that brand awareness may even be higher. Think about gifting travel mugs. How many people may see that mug daily? That lovely barista that makes you your morning coffee, the customers in the queue, the people on your commute, the staff in the office. That earlier example has suddenly gone from 700 people for one product in a year to over 7000! Just by using a type of product that people will use in their daily lives! You can see how you can expose your brand to large numbers of people with the right product!

At What Cost?

Well as always, the answer to that question is “it depends on the product”. But let’s look at our travel coffee mug example. At our Custom Drinkware Store, we have great options for personalized travel mugs for under $4 each. So, for just $4 you can reach potentially over 7000 people with your brand within a year.

And we don’t just do travel mugs. We have great options to suit all your brand awareness needs! Such as personalized coffee mugs for under $2, personalized pens for under 25¢, personalized bags for under $1, and so many more fantastic options.

What Types of Products Should You Use for Promotion?

To achieve maximum exposure, you want a promotional product that can be used in someone’s everyday life. Market research has shown that the two main reasons people keep promotional products for a long time are the quality and usefulness of that product. So, think about what you use every day either at work or on the go. Pens in the office, coffee mugs (all the time!), bags on the go!

Here at Promotional Webstores, we have a wide variety of stores that sell products that are both high in quality and products that people will use repeatedly giving your brand massive exposure!

From pens to coffee mugs, we have the office covered. From bags to sunglasses, we have the everyday fashion sorted. We even can supply you with high-quality, personalized hand sanitizer gels. A must have item to keep your clients safe in this Covid world.

If you want to take your brand awareness to the next level, then check out our stores! With so many products to choose from, we can help you achieve massive brand awareness!