Whether you are a large or small business, creating a presence at a tradeshow can be a cumbersome task. With so many companies promoting their brand, it’s easy to get lost in the sea of booths and displays. In addition to creating an interesting and eye-catching area to draw the attention of tradeshow attendees, you need a way for people to remember your brand after the event is over.
People will spend all day traveling from booth to booth, checking out each vendor to see if what they have to offer may benefit them or their business. After seeing dozens of companies and their offerings, it can be hard at the end of the day to remember which company offered what services. Obviously, you need to have creative and interesting marketing materials on hand for visitors to take with them so they can review your services later. But is that enough?
In addition to printed marketing materials, another way to keep our company on the mind of prospective clients is by giving away promotional items featuring your brand’s logo, so they are reminded of your company each time they use it. Below is a list of some of the most effective promotional products for tradeshows.
Custom lip balm tops our list for several reasons. Lip balm is inexpensive and easy to buy in bulk. You have numerous types to choose from, and a large variety of flavors that can be mixed. Light and portable, it’s easy to carry 1000’s of lip balm into a tradeshow facility ensuring that you have something for everyone who stops by your table. With out Flavor mix option, you can order several different flavors and let people choose the one they like best – meaning there is a good chance they will use it more frequently giving you a lot of repeat exposure.
Talk about a necessity for tradeshows! With all the hand-shaking and people touching your displays, marketing tables, and everything else around you, hand sanitizer is a must-have for any large gathering. Try placing a couple of large 16 oz. pump bottles on your table so you and anyone else visiting your area can freshen their hands as needed. Additionally, you can get up a display of travel-sized hand sanitizers so guests can take one as the leave to freshen up with throughout the day.
You must have pens! Pens with your logo on it are just a no-brainer. They are cheap and affordable to buy in bulk, and easy to carry and setup anywhere you are. Promotional pens are great for tradeshows. People will use them throughout the day and see your logo every time. Will they lose them? Undoubtedly! But that’s ok! Because when they drop one, someone else will pick it up and see our name and logo – and it might even entice them to come visit your display!
There are so many ways to go with drinkware! You have many options and can do so much with it depending on how much you have it your budget. Here are a few top sellers for your consideration:
- Koozies: Inexpensive and easy to store, Koozies are a great way to advertise your brand, and since they are versatile between bottles and cans, everyone is sure to want one to take home to use with their favorite drink. Talk about repeat exposure!
- Sports Water Bottles: Sports bottles are a popular promotional item and work for any brand. You could even hand them out with a few other items like lip balm and a pen placed in side for a great little giveaway package!
- Stainless Steel Drinkware: A customer favorite, stainless steel cups and tumblers make great promotional items for any event. And recipients will see your logo each time they use it, giving you a lot of bang for your buck!
- Bottled Water: Imagine seeing your logo (instead of a famous water company) on water bottles being used all through the event.
For the ultimate giveaway, consider a custom tote bag loaded with promotional goodies to hand out to potential clients! You don’t have to give one to everyone who approaches your booth, but instead make them special giveaways to those who really take their time to inquire about your services or products, seem genuinely interested, and are likely to give you a call once the event is over.