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Promotions & Branding

Year in Review: Best Promotional Products of 2024

As 2024 comes to a close, it’s clear that the promotional products industry has had a year full of creativity, innovation, and deeper connections with audiences. Companies leaned into trends that emphasized sustainability, technology, and personalization, making branded items not just giveaways but tools for lasting impact. The right promotional product can effectively enhance brand visibility, foster client relationships, and serve as a vital tool in marketing strategies.

Here’s a roundup of the Best Promotional Products of 2024 that captured attention and solidified brands in the minds of their audiences.

1. Branded Drinkware

Why It Stood Out:

This year, custom drinkware was the star. Reusable water bottles and tumblers dominated the promotional product scene. With health and wellness continuing to trend, these items catered to consumers’ growing interest in personal well-being and sustainability.

 

Trending Products:

  • Stainless Steel Tumblers
  • Aluminum Water Bottles
  • Ceramic Mugs

 

Best Use Cases:

  • Fitness and wellness campaigns
  • Employee onboarding kits
  • Event giveaways with personalization (e.g., laser-etched logos or names)

2. Eco-Friendly Products

Why It Stood Out:

In 2024, eco-friendly promotional products emerged as the frontrunners in capturing consumer attention. With an increasing awareness of sustainability, brands that integrated eco-conscious items into their promotional campaigns saw tremendous results. These products not only promote branding but also resonate with consumers’ values, leading to increased loyalty and positive brand perception.

 

Trending Products:

  • Reusable bags and drinkware
  • Bamboo utensils and cutting boards
  • Plantable seed paper notebooks
  • Solar-powered chargers

 

Best Use Cases:

  • Corporate sustainability initiatives
  • Green trade show swag
  • Giveaways for Earth Day or eco-conscious events

3. Tech Accessories

Why It Stood Out:

With hybrid work remaining a norm, tech accessories that enhance productivity and convenience made a significant splash. Wireless charging pads, branded Bluetooth trackers, and compact power banks were highly sought after. The tech-savvy audience responded positively, leading to a broader reach and higher engagement levels. Companies that integrated their logos on cutting-edge tech products were able to leave a lasting impression on clients and prospects.

 

Trending Products:

  • Custom wireless earbuds
  • Multi-device charging stations
  • Webcam covers with branded designs

 

Best Use Cases:

  • Remote employee appreciation gifts
  • Tech conferences or webinars
  • Executive-level corporate gifts

4. Personal Products

Why It Stood Out:

Personal products are a long-standing favorite, and the trend continued in 2024 and will endure in 2025. Items like custom lip balm, hand sanitizer, and sunscreen help promote a healthy lifestyle, and shows that your company cares about the well-being of its customers and employees. Hand sanitizer is a must in today’s society to stay healthy and stop the spread of germs and bacteria, and personal care products that contain SPF help avoid exposure to unwanted UVA/UVB rays to prevent cancer.

 

Trending Products:

  • SPF Lip Balm
  • Hand Sanitizer
  • Sunscreen

 

Best Use Cases:

  • Healthcare Events
  • Customer and employee office gifts
  • Wellness initiatives
  • Outdoor events

5. Health and Wellness Products

Why It Stood Out:

With the growing emphasis on health and well-being, products that promote a healthy lifestyle gained popularity in 2024. Items such as fitness trackers, water bottles, and wellness journals became favored choices for promotional giveaways. Companies curated personalized packages with items like aromatherapy candles, pens, journals, stress-relief gadgets, and herbal teas. Companies that aligned their branding with health-conscious products not only supported well-being but also demonstrated their commitment to the community, fostering deeper connections with their audience.

 

Trending Products:

  • Pens and journals
  • Aromatherapy products
  • Stress-relief gadgets

 

Best Use Cases:

  • Client appreciation gifts
  • Employee wellness programs
  • Holiday giveaways

6. Augmented Reality (AR) Promotional Items

Why It Stood Out:

AR-enhanced promotional products offered an interactive and futuristic twist. Branded calendars, postcards, or packaging that came to life through AR apps allowed brands to connect in a memorable, engaging way.

 

Trending Products:

  • AR-Enhanced Business Cards
  • AR-Embedded Apparel
  • AR-Integrated Brochures and Interactive Packaging
  • AR-Activated Posters

 

Best Use Cases:

  • Product launches
  • Experiential marketing campaigns
  • Interactive conference swag
  • Tradeshows

Honorable Mentions

  • Custom Apparel with a Tech Edge: Branded hoodies with integrated wireless charging pockets or wearable fitness trackers.
  • Miniature Desk Gadgets: From mini humidifiers to foldable keyboards, desk accessories became staples for hybrid workers.
  • Personalized Snack Boxes: A hit for virtual events, these curated kits paired delicious treats with company branding.

The Key Takeaways

2024 was all about blending function with innovation and style with sustainability. Promotional products were no longer just “extras” but vital tools for creating meaningful connections. The landscape of promotional products in 2024 highlighted key trends that reflect consumer demand and values. Eco-friendly products, tech gadgets, and health-oriented items stood out as effective tools for brand promotion.

As we move into 2025, the trends in promotional products will undoubtedly continue to evolve. Reflecting on the best promotional products of 2024, it’s clear that businesses have embraced innovation, sustainability, and personalization to engage their audiences effectively. Whether through eco-friendly options, cutting-edge tech gadgets, or wellness-focused items, companies that chose thoughtful promotional products this year have set the stage for deeper connections with their customers.

What will be the next big trend in promotional products? One thing is for sure: as the market evolves, so too will the creativity and ingenuity behind the products that represent our brands. Here’s to a new year of promoting, connecting, and making lasting impressions!

Promotions & Branding

Top 10 Promotional Products to Boost Your New Business

Starting a new business comes with a myriad of challenges, but effective marketing can make a substantial difference in your success. One powerful marketing strategy involves using promotional products. These items are not only cost-effective, but they also create lasting impressions that can lead to repeat business and brand loyalty.

Whether you’re looking to spread the word about your business or foster loyalty among new clients, the right promotional items can make all the difference. Below are the top 10 promotional products that can help elevate your brand and drive customer engagement.

1. Branded Tote Bags

Tote bags are practical, reusable, eco-friendly, and widely used. They not only serve a functional purpose but also advertise your brand wherever they go. Offering high-quality tote bags with your logo can enhance your company’s visibility while appealing to eco-conscious consumers.

Adding your logo to a durable custom tote bag turns it into a walking billboard for your brand. Perfect for trade shows, giveaways, or customer appreciation gifts, tote bags appeal to a broad audience.

 

Why Choose This?

  • Eco-conscious appeal
  • High visibility
  • Long-term usability

2. Custom Drinkware

Reusable Water Bottles

With the increasing focus on health and sustainability, custom water bottles are a great promotional product. They promote hydration and a healthy lifestyle while showcasing your brand logo. Consider options made from stainless steel or BPA-free plastic for added appeal. Reusable water bottles show that your brand cares about sustainability and health. High-quality designs with your branding can become a staple item for gym-goers, office workers, and students alike.

 

Why Choose This?

  • Eco-friendly messaging
  • Versatile audience appeal
  • Repeated exposure to your logo

Coffee Mugs or Travel Tumblers

Coffee drinkers will appreciate stylish mugs or tumblers featuring your logo. These items create a personal connection with your audience while increasing brand awareness.

 

Why Choose This?

  • Highly functional
  • Often used in social or professional settings
  • Excellent for corporate gifting

3. Desk Accessories and Materials

Customized notebooks, journals, calendars or planners can be invaluable to clients and employees alike. They add a touch of professionalism and functionality, providing potential clients with a handy tool while keeping your brand front and center. Think calendars, mouse pads, or USB drives. Items that sit on desks serve as a daily reminder of your business and are especially effective for B2B branding.

Notebooks, Journals, Calendars, and Planners

While they may get less attention than some other products, calendars are a constant reminder of your business throughout the year. Offering branded calendars can ensure your company remains top-of-mind for clients.

 

Why Choose This?

  • Long-term use
  • Targets professional environments
  • Builds familiarity with your brand

Sticky Notes and Notepads

Custom notepads or sticky notes are simple yet effective promotional products. They’re used in homes, schools, and offices, ensuring that your brand gets noticed in various settings.

 

Why Choose This?

  • Affordable
  • Practical for daily use
  • Easy to distribute

4. Branded Pens

Though simple, pens are timeless promotional items. Choose high-quality logo pens that offer functionality and a sleek design. They’re lightweight, easy to distribute, and always in demand. Pairing a sleek design with your company’s logo ensures your business stays top of mind. Your brand will remain in the hands of potential clients as they use your product for everyday tasks.

 

Why Choose This?

  • Affordable in bulk
  • Used daily
  • Perfect for networking events

5. Tech Gadgets and Accessories

In today’s digital age, tech gadgets such as USB drives, phone chargers, and Bluetooth speakers are popular promotional items. They not only provide utility but can also cater to a wide demographic, making them an excellent branding choice.

 

Why Choose This?

  • Universally appealing
  • Tech-savvy branding
  • High retention rate

6. Custom Apparel

Promotional apparel, including T-shirts, hats, and hoodies, can be a cost-effective way to gain visibility by turning customers and employees into brand ambassadors. When your customers wear your branded clothing, they become walking advertisements, promoting your business in their daily lives. T-shirts, caps, and hoodies are excellent for. Eye-catching designs with your logo can spark conversations and create brand recognition wherever they’re worn.

 

Why Choose This?

  • High visibility
  • Promotes brand loyalty
  • Great for events and giveaways

7. Personal Promotional Products

Branded personal products like custom lip balm and hand sanitizer make great promotional gifts for any brand or event. Compact and easy to carry to events and customer locations, lip balm and hand sanitizer are a daily use item keeping your brand in the user’s eye.

 

Why Choose This?

  • Extremely affordable
  • Reusable and Practical
  • Great for events and customer leave-behind gifts

8. Stickers and Magnets

Custom stickers and magnets are versatile and affordable. They can be placed on personal items, refrigerators, or laptops, keeping your brand in the consumer’s line of sight regularly.

 

Why Choose This?

  • Reusable
  • Keeps your brand in view
  • Great for customer leave behind gifts

9. Keychains

Compact and cost-effective, keychains are a tried-and-true promotional item that can be easily carried anywhere. A distinctive and well-designed keychain not only serves a purpose but can also be a memorable token that reinforces brand recognition. Choose unique designs to ensure they don’t get lost in the shuffle.

 

Why Choose This?

  • Easy to carry
  • Constant exposure
  • Affordable and customizable

10. Phone Accessories

With everyone glued to their devices, promotional items like phone grips, stands, or chargers are both practical and appealing. They also showcase your brand in a way that integrates seamlessly into everyday life. Branded microfiber cloths are the perfect way to keep all electronic devices clean and free of fingerprints, dirt, and smudges leaving your devices looking great.

 

Why Choose This?

  • Universally appealing
  • Tech-savvy branding
  • High retention rate

Tips for Choosing the Right Promotional Product

1. Know Your Audience: Tailor your promotional items to suit the preferences and lifestyles of your target customers.

2. Focus on Quality: A well-made product reflects positively on your brand.

3. Prioritize Branding: Ensure your logo and message are prominently displayed but not overwhelming.

4. Think Trends: Items that align with current trends, such as sustainability or tech gadgets, tend to resonate more. Stay away from one-use items, and choose reusable items that will keep your brand fresh in the mind.

5. Consider Eco-Friendly Items: Sustainable products like bamboo utensils, reusable straws, or seed paper align with modern eco-conscious values. They send a strong message about your company’s commitment to the environment. Eco-friendly items show social responsibility and appeals to environmentally aware customers.

Conclusion

Choosing the right promotional products for your new business can enhance your marketing strategy and foster connections with potential clients. When selecting items, consider your target audience and the practicality of the products. With the right approach, these promotional items can significantly boost your brand visibility and contribute to your overall success.

Promotional products are more than just giveaways—they’re an investment in your brand’s growth. By choosing items that are practical, high-quality, and aligned with your brand values, you can create lasting impressions that convert potential customers into loyal advocates. Take the time to strategize and select the perfect items for your audience, and watch your new business thrive!

If you have any questions or need assistance in sourcing these products for your new business, don’t hesitate to reach out at info@promowebstores.com or visit https://www.promotionalwebstores.com.

Promotions & Branding

The Future of Promotional Products: Trends Shaping the Industry

The promotional products industry has long been a cornerstone of marketing strategies, helping brands build recognition and foster customer loyalty. As we move further into the digital age, the future of promotional products is evolving in exciting and innovative ways. Businesses that adapt to these changes will not only stay relevant but also gain a competitive edge in their marketing efforts.

1. Sustainability Takes Center Stage

As consumers become increasingly eco-conscious, the demand for sustainable promotional products is on the rise. Brands are moving away from disposable, single-use items and embracing eco-friendly alternatives made from recycled, biodegradable, or renewable materials. Products like reusable promotional tote bags, bamboo utensils, custom cleaning cloths and products made with recycled materials like drinkware and pens are not just trendy but align with a growing focus on corporate social responsibility (CSR).

 

What to expect:

  • Increased use of natural and recyclable materials.
  • Transparent sourcing and production processes.
  • Eco-friendly packaging and carbon-neutral shipping options.

2. Technology Integration

With technology becoming an integral part of daily life, tech-driven promotional products are gaining popularity. Items like wireless chargers, Bluetooth speakers, smart notebooks, and USB hubs provide both functionality and a high perceived value. These products also offer opportunities for customization and branding that appeal to a tech-savvy audience.

 

What to expect:

  • Promotional products with integrated QR codes or augmented reality features.
  • Enhanced digital personalization, like products pre-loaded with branded apps or media.
  • Wearable tech as promotional giveaways at events.

3. Personalization and Customization

Generic giveaways are a thing of the past. The future is all about personalized promotional products that resonate with individual recipients. Thanks to advancements in printing and manufacturing technologies, businesses can now create unique, customized items at scale.

 

What to expect:

  • Names, initials, or custom messages on products.
  • Hyper-targeted products tailored to niche audiences.
  • On-demand customization at events, allowing attendees to personalize their own items.

4. Focus on Utility and Longevity

Promotional products are evolving to prioritize usefulness and longevity. Consumers are more likely to keep and use products that serve a practical purpose, ensuring longer exposure to the brand. Items such as insulated water bottles, multifunctional tools, and portable power banks remain popular for this reason.

 

What to expect:

  • Everyday items with improved design and functionality.
  • Multi-use products that address multiple consumer needs.
  • More premium, high-quality items with longer lifespans.

5. Digital-Physical Hybrids

The convergence of digital and physical marketing is paving the way for innovative promotional products. Companies are blending tangible items with digital experiences to create a more engaging customer journey.

 

What to expect:

  • Smart promotional items that connect to apps or online platforms.
  • Gamified promotions where physical products unlock digital rewards.
  • NFTs (non-fungible tokens) linked to physical promotional items, offering unique digital assets.

6. Wellness and Lifestyle Products

The pandemic has heightened awareness of health and wellness, influencing the promotional product landscape. Products promoting self-care, mental well-being, and fitness are becoming increasingly popular. Items such as branded yoga mats, wellness journals, and hand sanitizers reflect this growing trend.

 

What to expect:

  • A surge in wellness-related giveaways such as custom lip balm and hand sanitizer, at corporate events.
  • Custom fitness gear and wearable health tech as promotional items.
  • Stress-relief tools like fidget toys or aromatherapy kits in corporate gifting.

7. Increased Focus on Data-Driven Decisions

As marketing becomes more data-driven, the selection of promotional products will align more closely with audience preferences and behaviors. Businesses will leverage insights from customer data to choose products that resonate most with their target demographics.

 

What to expect:

  • AI-powered tools to predict product trends and customer preferences.
  • Integration of CRM systems to personalize product selection and distribution.
  • Enhanced tracking of promotional ROI through digital product tie-ins.

Conclusion

The future of promotional products is dynamic, innovative, and deeply connected to consumer values and technological advancements. By embracing sustainability, personalization, technology, and wellness, businesses can create impactful promotional campaigns that resonate with modern audiences. As the industry evolves, one thing remains certain: promotional products will continue to be a powerful tool for building brand recognition and fostering customer loyalty. Are you ready to embrace the future of promotional marketing? Let your brand lead the way!

Promotions & Branding

The Affordability of Promotional Chapstick: A Budget-Friendly Marketing Gem

In the ever-evolving world of marketing, businesses are constantly searching for cost-effective ways to stand out and make a lasting impression. Enter promotional lip balm—a small but mighty tool that delivers big results without breaking the bank. Affordable, practical, and universally appealing, lip balm is the unsung hero of promotional products. Let’s explore why promotional chapstick is not only an economical choice but also a savvy marketing strategy.

Low Cost, High Impact

When it comes to branding, chapstick offers a low-cost solution that doesn’t skimp on impact. With customizable options available, businesses can order bulk quantities at a fraction of the price of other promotional items. This affordability allows brands of all sizes—whether startups or established enterprises—to spread the word without breaking the bank.

Practical and Universally Useful

Lip balm is a universally loved item. Whether battling winter dryness or summer sun, everyone appreciates having a handy tube of balm in their pocket, purse, or desk drawer. Unlike many promotional items that may end up collecting dust, chapstick is a practical product that people use daily. By providing a useful product, your brand aligns itself with care and thoughtfulness, making a positive impression on customers and prospects. You’re not only providing a useful item but also ensuring that your brand is memorable. Every time a recipient reaches for their chapstick, they’re reminded of your business—a win-win situation that enhances brand recall.

Compact Yet Customizable

Despite its small size, lip balm offers plenty of customization opportunities. Businesses can choose unique flavors, eye-catching packaging, and branding elements such as logos, taglines, and color schemes. These options allow you to create a product that resonates with your target audience while reinforcing your brand identity.

Whether you prefer a classic mint flavor or a trendy fruity option, you can customize the packaging with your logo, tagline, or even a catchy message. This creative flexibility ensures that your custom chapstick will resonate with your target audience.

Perfect for All Occasions

Branded chapstick is versatile and suitable for various events—from trade shows and corporate giveaways to seasonal promotions and community events. They’re easy to carry, making them ideal for handouts that will leave a lasting impression. Plus, everyone appreciates a little self-care, making chapstick a thoughtful gift that can endear your brand to potential customers.

Long-Term Brand Exposure

Unlike flyers or brochures that often get tossed aside, lip balm is a product people use regularly, sometimes for months. Each time someone reaches for it, your brand is front and center. This repeated exposure enhances brand recall and builds familiarity, keeping your business top-of-mind.

Eco-Friendly Options

As sustainability becomes a priority for consumers, offering eco-friendly logo chapstick can set your brand apart. Many manufacturers now provide organic and natural options, packaged in recyclable materials. By choosing environmentally friendly products, you not only promote your brand but also demonstrate your commitment to the planet—a factor that increasingly influences consumer purchasing decisions.

How to Maximize the Value of Branded Lip Balm

  • Target Your Audience: Choose flavors, packaging, and branding that resonate with your specific demographic.
  • Bundle with Other Items: Pair lip balm with other small items like hand sanitizer, pens, notebooks, or tote bags for added impact.
  • Leverage Seasonal Campaigns: Distribute lip balm during colder months or outdoor events to maximize its perceived value.

Conclusion

Custom chapstick is a budget-friendly marketing tool that delivers excellent value. Its practicality, customization potential, and versatility make it an ideal choice for businesses looking to make a memorable impression. So, if you’re searching for a cost-effective way to promote your brand, consider investing in promotional chapstick—it’s a sweet deal that benefits both your business and your customers! Ready to make your mark? Explore our range of customizable chapsticks today and start spreading the word about your brand!

Promotions & Branding

Happy New Year 2023 from Promotional Webstores

Our offices will be closed Friday, December 30th through Monday, January 2 in celebration of the New Year!

We will reopen on Tuesday January 3rd, and our blog will resume in 2023.

Happy Holidays from Promotional Webstores!

Promotions & Branding

Happy Holidays from Promotional Webstores

Our offices will be closed Friday, December 23rd through Monday, December 26th. We will reopen on Tuesday, December 27th, and our blog will resume in 2023.

Happy Holidays from Promotional Webstores!

Promotions & Branding

Kicking off the New Year with Promotional Products

The new year is often a time for rebranding, changing directions, and looking to the future. It’s also a great time to refresh your promotional giveaways. You love giving customers little appreciation gifts, but reusing the same items year after year might not be the best way to entice customer loyalty. While they might already be a faithful customer, they might appreciate something new to remind them of your company. Consider changing your promotions or even your message to keep your company fresh in the minds of your customers.

 

Retain and Gain Customers

Receiving promotional items is not only fun for the recipient, but it’s also a really smart marketing strategy. Everyone loves receiving promotional products, and it’s a wonderful way to connect with your customers and keep your brand fresh in their minds.

Using promotional products to advertise your business helps people remember your brand, which means they are more likely to choose your business over another when they are in need of your services. A good promotional product can help you engage and retain current customers, while also attracting new ones.

 

Choosing the Right Product

The key to a good promotional item is usability! You don’t want to waste money on a one-use item or gimmick; they will only end up in the trash, which does you no good. When choosing a product to represent your brand, you want to focus on items that can be used over and over again, so the customer is constantly reminded of your company and services, providing you with a solid return on your investment!

Here are a few practical and useful recommendations to help promote your brand in the new year.

 

Custom Drinkware

Growing more popular by the day, custom drinkware is one of the best ways to keep your name in front of customers. It’s something that everyone uses every day, making it one of the best ways to successfully market any brand. When selecting drinkware, you want to take into consideration the ways it can be used, of course, but you also want to be sure that it can be used by anyone at any age.

Make sure it’s BPA free, easy to use and clean, and something that will get a lot of use. Stainless steel drinkware checks off all these boxes! It’s the most versatile drinkware you can put your name on. You can use it for hot or cold beverages, and if you choose one that is insulated, it will keep them at their desired temperature for several hours (or longer!).

Stainless steel drinkware comes in a great selection of styles, so you can choose one that best works with your brand. You can opt for a travel mug, sports bottle, wine cup, tumbler, and more. Stainless steel drinkware is made from non-toxic metal without chemicals or carcinogens, and is better for you than plastic. It’s also the safest way to store water for drinking. You can keep water in a stainless steel bottle for up to a week at a time, which makes it ideal for camping, hiking, and other outdoor activities. They are also environmentally friendly and can be recycled.

 

Promotional Stylus Pens

Pens are another item that is used daily by just about everyone. And with today’s technology, having a built-in stylus allows you to take physical notes while using your tablet or phone. A good stylus pen is an economical way to keep your name in front of current customers, as well as prospective clients. They are easy to store and travel with, and they make great leave-behind reminders when visiting a client’s office. You can leave a few behind so everyone in the office has a pen with your name on it.

Tradeshows are another way to distribute logo pens. You can share them with anyone who visits your table so they have a reminder of meeting you and your team to prompt them to check out your services once the event is over.

And the chances of the pen being shared with others is almost guaranteed, thereby expanding your reach even further. Think about how many pens you have lost in your lifetime and how many you have found!

 

Personalized Bags

Putting your logo on a bag is a great way to advertise. Bags get used, at home, in the office, while traveling, and while running errands. One of the most commonly used bags today is a shopping tote. Many people like to take their own bags when grocery shopping so they aren’t bogged down with a ton of plastic bags. Not only can they be a nuisance, but they are not easily recyclable and just end up in a landfill somewhere.

Additionally, a good shopping tote is like giving people a small portable billboard featuring your logo! The more usable the bag is, the more it will be seen by others as the user totes it around town while shopping and running errands.

Just remember, whatever product you choose, be sure that it represents your brand in a positive way, provides repeat exposure, and has an attractive and interesting logo, label, or message to attract people to your brand!

Promotions & Branding

The Popularity of Promotional Pens and Why they Work

Custom pens have long been a favorite for promotional products. From new companies to multi-million dollar corporations, businesses of every size use pens to promote their brand. Inexpensive, yet effective, pens are an affordable way to get your name out to the masses. You can use them during marketing events, as customer giveaways, and even in marketing mailouts.

 

Why Promotional Pens are so Popular

You might wonder how something so small could possibly be so popular. The answer is pretty You might wonder how something so small could be so popular. The answer is pretty straightforward – they’re cheap, effective, and offer endless possibilities!

How often have you used a pen with a company name or logo on it? Many times, I am sure! Customized pens are hands down one of the most affordable promotional products you can buy, and they fit into any marketing plan and budget.

 

Everyone uses Pens – It’s a great way to remind them of your brand

Extremely affordable and effective at boosting sales, pens are used by everyone, every day – at work, at home, and on the go. Most people keep them at their desks at work and home, as well as in pockets, purses, briefcases, and even their car.

And think about how many pens are “lost” each day! Every time someone loses your pen, someone else finds it, extending your reach even further.

 

Tradeshow Favorites

Pens are an easy way to keep your name in front of current and prospective customers alike. A favorite for tradeshows and conferences, putting your name on a pen gives you so many opportunities to gain new clients. You can add your company logo for instant recognition, or add a phone number so the user can easily call and make an appointment, or place an order.

Another idea is to fill containers with your custom pens, and place them on tradeshow tables, at a receptionist desk, and in conference rooms. That way visitors can grab one on their way out, or take notes about your company while in a meeting.

 

Affordability

Pens are ideal for any promotion or event, with prices starting below 20¢ when you buy them in bulk! At that price, given the reach they provide, you can’t afford to not buy them to promote your company. The exposure it gives your company will pay for them over and over again.

Our Selection

At the Promotional Pen Store, we offer a huge selection of styles and colors to choose from, with pricing that fits every budget. One of our most popular categories, Budget Stick Pens, is ideal for small and new businesses or companies on a limited budget.

For example – let’s look at our best-selling stick pen – the Belfast. You can get 500 personalized pens with your custom logo for under $130.00 – including our setup fee! And shipping at the Promotional Pen store is always free!

In addition to our Budget Stick pens, we carry Click, Twist, Metal, and Stylus Pens, as well as pens with Rubber Grips for a truly comfortable writing experience. We also offer Highlighters, Dry Erase Markers, Coloring Markers, and Mechanical Pencils. And for environmentally conscience brands, check out our selection of Eco and Recycled pens.

Many of our writing instruments come with a choice of ink color, and most with a one-color imprint, while some are laser-engraved. To create a truly unique pen, we have a great selection of click pens that come with a Full-Color Imprint to showcase your brand.

Visit our store and find your promotional pen today! Need assistance? Email us at info@promowebstores.com, or click on the chat box located at the right-hand bottom of any page to immediately connect with one of our helpful sales reps.

Promotions & Branding

Why Marketing with Promotional Giveaways Works

Creating a promotional giveaway with custom-branded products is a wonderful way to gain attention. A promotional giveaway is where a business gives away free products featuring its company logo to customers and potential customers to attract new business and build customer loyalty. It’s a way that allows you to connect with your current customers, and attract the attention of potential new customers.

 

Promotional Giveaways are Cost-Effective

Promotional giveaways are a low-cost, yet effective way to leave a lasting impression and keep your brand on the minds of your target audience. It’s cheaper and more effective than standard advertising and allows you to connect with your target audience.

Most people keep a promotional gift for an average of one year or longer depending on the product. Something like stainless steel drinkware or an umbrella will last for years, giving you extended exposure.

 

Creating Brand Recognition

In addition to keeping your name on the minds of your customers, it’s a great way to attract new customers. Others will see your custom product being used, and it will pique their interest and prompt them to reach out to your company to inquire about your business and its services.

 

Customer Appreciation

Promotional giveaways are ideal for showing your customers how much you appreciate them and their business. When people feel appreciated, it will increase their loyalty to your company. Items that people can use every day, like custom drinkware, is a great way to keep your name front and center so your brand is ever present on their mind.

 

Promotional Products that Work

While most custom products are a great way to promote your brand, some products do work better than others. Items such as custom bags, drinkware, pens, lip balm, umbrellas, and hand sanitizer are more effective than a one-use gimmick or gad items such as fidget spinners, stress toys, or other items that wear out or break easily.

When considering the kind of promotional product you want to represent your brand, consider long-lasting and useful items. Almost everyone owns a promotional pen or drinkware product. Why? Because they work. For instance, stainless steel drinkware is something that everyone can use, and use often. Drinkware that is versatile and can be used for both hot and cold beverages will give you more exposure than a plastic cup.

You also need to consider your audience. If you are a sports-related brand you might want to use a sports water bottle that can be used during workouts or while playing sports, or even hiking or biking.

 

The Bottom Line

No matter what type of business you are in, you can benefit from promotional giveaways. Whether you are attending tradeshows, hosting an event, or just looking for a way to show your customers how much you appreciate their business, promotional products are a winning marketing idea.

Promotional products are also a great way to show employee appreciation. And when you give your employees brand merchandise, they will often give it to a friend or family, giving you even more exposure.

Promotions & Branding

Best Promotional Products for Tradeshows

Whether you are a large or small business, creating a presence at a tradeshow can be a cumbersome task. With so many companies promoting their brand, it’s easy to get lost in the sea of booths and displays. In addition to creating an interesting and eye-catching area to draw the attention of tradeshow attendees, you need a way for people to remember your brand after the event is over.


People will spend all day traveling from booth to booth, checking out each vendor to see if what they have to offer may benefit them or their business. After seeing dozens of companies and their offerings, it can be hard at the end of the day to remember which company offered what services. Obviously, you need to have creative and interesting marketing materials on hand for visitors to take with them so they can review your services later. But is that enough?


In addition to printed marketing materials, another way to keep our company on the mind of prospective clients is by giving away promotional items featuring your brand’s logo, so they are reminded of your company each time they use it. Below is a list of some of the most effective promotional products for tradeshows.

 

Lip Balm

Custom lip balm tops our list for several reasons. Lip balm is inexpensive and easy to buy in bulk. You have numerous types to choose from, and a large variety of flavors that can be mixed. Light and portable, it’s easy to carry 1000’s of lip balm into a tradeshow facility ensuring that you have something for everyone who stops by your table. With out Flavor mix option, you can order several different flavors and let people choose the one they like best – meaning there is a good chance they will use it more frequently giving you a lot of repeat exposure.


Hand Sanitizer

Talk about a necessity for tradeshows! With all the hand-shaking and people touching your displays, marketing tables, and everything else around you, hand sanitizer is a must-have for any large gathering. Try placing a couple of large 16 oz. pump bottles on your table so you and anyone else visiting your area can freshen their hands as needed. Additionally, you can get up a display of travel-sized hand sanitizers so guests can take one as the leave to freshen up with throughout the day.


Pens

You must have pens! Pens with your logo on it are just a no-brainer. They are cheap and affordable to buy in bulk, and easy to carry and setup anywhere you are. Promotional pens are great for tradeshows. People will use them throughout the day and see your logo every time. Will they lose them? Undoubtedly! But that’s ok! Because when they drop one, someone else will pick it up and see our name and logo – and it might even entice them to come visit your display!


Drinkware

There are so many ways to go with drinkware! You have many options and can do so much with it depending on how much you have it your budget. Here are a few top sellers for your consideration:

  • Koozies:  Inexpensive and easy to store, Koozies are a great way to advertise your brand, and since they are versatile between bottles and cans, everyone is sure to want one to take home to use with their favorite drink. Talk about repeat exposure!
  • Sports Water Bottles: Sports bottles are a popular promotional item and work for any brand. You could even hand them out with a few other items like lip balm and a pen placed in side for a great little giveaway package!
  • Stainless Steel Drinkware: A customer favorite, stainless steel cups and tumblers make great promotional items for any event. And recipients will see your logo each time they use it, giving you a lot of bang for your buck!
  • Bottled Water: Imagine seeing your logo (instead of a famous water company) on water bottles being used all through the event.


Tote Bags

For the ultimate giveaway, consider a custom tote bag loaded with promotional goodies to hand out to potential clients! You don’t have to give one to everyone who approaches your booth, but instead make them special giveaways to those who really take their time to inquire about your services or products, seem genuinely interested, and are likely to give you a call once the event is over.

Promotions & Branding

Our Top Selling Promotional Pens of all Time

Custom pens are a popular promotional item, and we sell a lot of them! With their extremely low price pens are an cheap and effective way to promote any brand, company, or event. Even our most expensive product comes in at only $4.64 – and that is for a set of 8 fine point markers!


Promotional pens are a great way to advertise your business. Cheaper than most single-use gimmick products, people use pens everyday. This gives your brand the repeated exposure it needs.


Pens are easy to carry, making them ideal to keep in your car for client visits. You can drop off a few at your customer’s offices, to help keep your brand within their view throughout the day.


Our least expensive budget stick pen is only 18¢ per piece for 1000 pieces. That’s only $180.00 for 1000 pieces of promotional items featuring your logo! You can get 500 click pens for as low as $130.00 (500 at 26¢ per piece), or 5000 for $1050.00 (21¢ per piece). That’s a lot of pens for the money! If you are looking for premium pens, we also carry the top-selling BIC (32¢ and up) and Pilot ($1.24 and up) brand pens.


At the Promotional Pen Store, we have a great selection of writing instruments to choose from. In addition to stick and click pens, we also carry Metal, Twist, and Rubber Grip pens, as well as Stylus Pens. While most of our pens come with a one color imprint, we have a selection of Full-Color pens to make your logo pop! We carry Eco and Recycled pens for environmentally conscious companies.


We also offer Mechanical Pencils, Highlighters, Dry Erase Markers, and Coloring Markers. So, no matter what type of writing instrument you are looking for, we are sure to have one that meets your needs!


And, did I forget to mention? All our pens come with FREE GROUND SHIPPING (up to $100), and a FREE SETUP for orders of 500+ pieces with a One-Color Imprint. Additionally, most of our pens come with the option of mixing colors so you can mix and match theme colors. Each product has its own quantity requirements listed on its page.


Now that you have a good idea of what types of pens we sell, let’s take a look at our all-time top 5 best-sellers!

 

The Preston B – 539PE

The sleek design and vibrant colors of the Preston B Ballpoint Click Pen make this pen a great choice for any business. Choose from Black, Blue, Green, Light Blue, Purple, Red, or Yellow, this pen comes with your choice of Blue or Black ink. Pricing starts 500 pieces at 21¢ per piece.

The Dart Pen – 121PHR

The Dart Ballpoint Click Pen is very popular, and it’s no wonder why! This great-looking click pen comes in many color combinations to go with any logo or event theme.

With 40 color combinations, you can choose one to enhance or complement your theme. The pen comes with refillable black, medium-point ink and is perfect for any promotion. Pricing starts 250 pieces at 29¢ per piece.

 

Belfast B – 518PE

The Belfast B Budget Stick Pen is one of the cheapest pens we carry. It comes in 12 bright barrel colors with a matching cap and black ink. Choose from Black, Burgundy, Red, Blue, Dark Green, Light Blue, Green, Lime, Orange, Pink, Teal, or Yellow. The pen writes smooth and is a great choice for tradeshows, and other marketing events. Pricing starts at 500 pieces at 18¢ per piece.

Jetstream W – 538PE

The Jetstream W Ballpoint Click Pen is a great choice for tradeshows and other events. The stark white barrel emphasizes your logo. and you can choose an accent color to enhance or match your logo colors. Choose from Dark Green, Dark Blue, Red, Orange, Pink, Purple, Light Blue, Lime Green, Yellow, or Black trim. The pen comes with Black or Blue ink. Pricing starts at 500 pieces at26¢ per piece.

BIC® Clic Stic® – 314PBIC

The most customizable pen we offer is the BIC® Clic Stic® Retractable Pen. This pen features a Tungsten Carbide ball, lightweight barrel, and break-resistant pocket clip. Bic® pens are < customizable and have over 600 possible color combinations!


You can choose your barrel style, barrel color, trim color, and ink type and color. The barrel and trim come in 25 color choices, and the ink comes in fine or medium ink in black and blue! This pen offers up to 3 imprint colors on the barrel, and an optional one-color imprint on the clip.

 

Promotions & Branding

Best Promotional Products for Back to School

It’s that time of year again! Time to wind up vacations and settle back into a daily routine of getting the kids up early and dressed, making school lunches, and getting them to and from school on time.

It’s a day dreaded by parents and kids alike. The massive amount of paperwork for the parents on day one is exhausting. And the list of required school supplies from each class is overwhelming. Every teacher wants something, and they are usually very specific.

One thing that might make the transition easier is helping out the parents by providing a backpack filled with items that the kids can use during the school year, items that are often forgotten when shopping for school supplies.

Providing these items with your company logo is a great way to promote your business while helping parents, and the kids, get organized for the new school year. Below is a list of items that will help everyone out, including you by getting your name in front of parents, teachers, and school administration.

Drawstring Sports Packs

These great backpacks are a wonderful way to promote your brand, and you don’t even have to break the bank doing it!

Our three best-selling custom drawstring bags are the
Non-Woven Hit Sports Pack ($1.19 and up), Small Hit Sports Pack ($1.51 and up), and Ripstop Drawstring Bag ($2.64 and up).

These bags are perfect for use as everyday backpacks, or to carry gym clothing or other sports-related items. Lightweight and comfortable to wear, drawstring sports packs are a favorite of students. It allows them to take the basics from class to class, and school to home and back again, without having to bring everything in their locker home.

Lunch Bags

One thing every child needs is a lunch bag! In these times, most parents don’t want their children eating from the school “buffet”, or using their trays and other supplies to try and keep them from catching Covid and other viruses.

All of our lunch bags are insulated to keep food fresh longer. Our best-selling Budget Cooler Bag ($2.40 and up) is a great selectio, and is plenty large enough to hold a sandwich, juice box, snack, and more.

Our Crosshatch Lunch Bag ($2.06 and up) is another wonderful option. If you want something a bit larger for teachers or administration (yes, they bring their lunch too!), check out our Non-Woven Thrifty Lunch Cooler Bag ($2.81 and up)

Sports Bottles

Another inexpensive way to get your brand recognized are custom sports bottles. They make a great addition to the sports bags, and help keep kids hydrated throughout the day. Not everyone is a fan of drinking from water fountains, and it would give parents peace of mind knowing their child is using a bottle and not sharing a public fountain, especially considering today’s world of Covid.

Our top two selling sports bottles are the 20 Oz. Surf Bottle (Push Pull Lid) (73¢ and up) and 20 Oz. Hydration Water Bottle (78¢ and up. The Metro Collapsible Water Bottle (96¢ and up) is also a great choice, and is easy to store in once empty.

Hand Sanitizer

Now more than ever it’s important to keep our kids healthy, and one of the best ways we can protect them when they are not with us is by arming them with an antibacterial hand sanitizer.

Our .5 Oz. Hand Sanitizer Gel (56¢ and up) is our top seller, and for good reason! The portable size makes it easy to store in a backpack, desk, or even a pocket. The citrus scent is sure to please all, and the full color label will make your logo will stand out!

Double your exposure with a 1 Oz. Square Hand Sanitizer Gel (64¢ and up), or opt for our 1 Oz. Tutti Fruity Hand Sanitizer Gel (75¢ and up) with a Blue/Berry, Clear/Citrus or Green/Green Apple color/scented hand sanitizer that the kids will love!

Promotional Pens and Mechanical Pencils

Let’s not forget one of the basics of any education – writing! While Mechanical Pencils are best for younger school age kids, Stick and Click Pens are geared toward the older kids. Both are an essential and will be appreciated by the recipients and teachers alike.

Our Budget Stick pens start at only 17¢ per piece, and our Click Pens start at 21¢ per piece. We also have Bic pens as low as 32¢ per piece.

Any of these options are a great choice and make a wonderful addition to your promotional campaign. Place your online order today and be ready to help out your local schools and parents.

Be a hero and supply the school with one drawstring sports pack per child, filled with useful items to get the school year started off right!