Tag Archives: custom beeswax lip balm

Healthy Promotions

The History of Lip Balm

Lip balm was been around for thousands of years! Lip balm was used by Egyptians as far back as 40 BC, including Queen Cleopatra and the pharaohs of Ancient Egypt. Made with beeswax, olive oil, honey, and animal fat, these same natural ingredients are still used today.

US History

In the 1800s, a woman named Lydia Maria child wrote a book called The American Frugal Housewife. In her book, she wrote “Those who are troubled with cracked lips have found this earwax remedy successful when others have failed. It is one of those sorts of cures, which are very likely to be laughed at; but I know of its having produced very beneficial results.”

While this was not something most people were keen on trying, in 1859 a 22 year-old British chemist named Robert Chesebrough traveled to Titusville, Pennsylvania, where he learned about a natural, waxy ingredient with visible skin-repairing properties that helped to heal and soothe cuts and burns. Inspired, Chesebrough began working with petroleum and in 1865, Chesebrough created petroleum jelly. In 1870, he introduced a new product called “Wonder Jelly”, which was officially changed to Vaseline® Jelly in 1872.

In 1880, a physician named Charles Brown Fleet created the first lip balm, which later became the well-known brand “ChapStick”.

The 1900s

The 1900s brought about some of the most famous lip balm brands still used today.

    • 1937 – Alfred Woelbing creates Carmex to treat cold sores
    • 1947 – Blistex created a medicated lip balm to not only soothe lips but also contained a numbing agent to relieve pain
    • 1969 – Kiehl’s Lip Balm #1 is launched
    • 1973 – Bonne Bell creates the first flavored lip balm known as “Lip Smackers”
    • 1991 – The first beeswax-based lip balm was created by Burt’s Bees, and today remains one of the world’s best-selling lip balms

Lip Balm Today

In 2006, EOS (Evolution of Smooth) founder Jonathan Teller, created an egg-shaped lip balm made with 95% organic ingredients. EOS quickly became a best-selling lip balm with its aromatic and tasty lip balm contained in a colorful egg.

Today, there are numerous lip balm companies and products on the market. The most popular natural ingredients include beeswax, cocoa butter, honey, shea butter, and natural oils including coconut, sunflower, peppermint, or canola.

The Benefits of Using Lip Balm

The benefits of using lip balm daily are many. Not just for winter, lip balm is a great product to use every day. It moisturizes, protects, and hydrates, keeping lips soft and supple while providing protection against wind and dry air. It soothes and heals already dry and cracked lips while helping prevent them from getting chapped again. Lip balm is ideal for use at night and helps protect new skin cells while you sleep. It also provides a smooth base and helps lipstick last longer when used as a primer. 

Lip balms containing SPF are a necessity for protection from the sun, providing protection from UVA and UVB rays, and helping prevent sunburn and sun damage, and even cancer. Lip balm also helps prevent aging and reduce wrinkles around the lips.

The popularity of lip balm today is ever-growing. There are many brands, with a myriad of flavors and styles, guaranteeing that there is a lip balm for everyone!

Lip balm is also an effective and affordable way to promote any business or promotional event. Visit the Custom Lip Balm Store today to get started!

Promotions & Branding

Boost your Brand with Custom Bags

Having your brand name and marketing message seen all over town is a goal many business owners strive to achieve. The more you put your brand in the eyes of potential customers, the quicker your business brand becomes a household name in your industry. While some people solely rely on the digital space to advertise their brands, you can go far beyond that to leverage the power of promotional products.

As a business owner, it’s important to understand that the world’s digital market economy is characterized by congested and aggressive advertising. As a result, you must look for smarter ways to build brand awareness outside the digital space. Promotional products are items you can personalize to drive your brand marketing campaign locally or nationally. Business owners who understand the power of traditional advertising include promotional items in their marketing efforts.

Regardless of the type of business, custom tote bags, lunch bags, grocery, messenger, business, gym, and duffel bags can be used for effective physical brand promotion. Not only do they make great customer gifts, but they provide the added value of repeated use and brand exposure. Unlike a disposable plastic bag, tote bags are reusable; and recipients will use them over and over again, giving you extended brand exposure. The longer they use these bags with your promotional message imprinted on them, the higher the exposure your brand gets.

Why Use Custom Bags as a Marketing Strategy?

Imagine what it will look like when people are seen in shopping malls, offices, streets, and event arenas with your personalized bags. Of course, this will go a long way to improving your brand visibility. But this isn’t the only reason you need custom bags for your business marketing.

Here are some other reasons why more businesses are paying attention to the use of reusable bags for their brand marketing:

Promotional products are cost-effective

The cost of advertising your business using custom bags is less when compared to the use of radio, television commercials, or billboard advertising. As such, even small business owners can depend on it. And with the added value of repeat exposure over longer periods of time, you get more for your advertising dollar!

Custom bags come in different types, styles, and sizes, making it easier for you to pick one that fits your budget. At The Custom Bag Store, you can see the different designs, materials, and prices that fit your advertising budget.

Nothing beats the reusability of custom bags. People have the habit of reusing custom bags multiple times and for different purposes. You can easily benefit from this habit by customizing a bag with your business logo, promotional message, and contact details. Not only will the recipient be reminded of your business, but you can potentially gain new customers from the exposure you get when it is used around town.

There is no doubt about the importance of using promotional custom bags for your brand awareness. Whether you are using them to promote your business at a tradeshow, or a customer and employee gifts, you stand a higher chance of benefiting from this marketing with a unique bag for your business. Get started today, by creating walking billboards through customers that will provide you years of return exposure!