Take Your Brand on a Summer Vacation
The last couple of years have been hard on us all. But now the winter blues are starting to lift. Many of us are starting to think about that well-deserved summer vacation. A beach holiday in the summer sun perhaps? Maybe a beautiful apartment with a lovely swimming pool. Or a wonderful city break to that destination you have been dreaming about for the last few years. We all deserve it, don’t we?
With restrictions starting to lift around the planet, those summer vacations are back on and it may just be a record-breaking year for the tourism industry! Well, let’s hope so, especially after the last couple of years!
Have you ever considered sending your brand on a summer holiday? Now before you question if I have already started on the summer cocktails, let me explain what I mean.
When we go on holiday there are a few items we regularly need! Sunglasses comes to mind, a bag to carry my kit to the hotel gym or down to the pool or beach, and even a bottle of sunscreen. Imagine if these items were promotional products that highlighted your brand!
In a previous article, we highlighted the value of using promotional products for great brand awareness. For someone to keep and use a promotional product it needs to fit two main criteria. It is something they will regularly use in their daily life, and it has to be of high quality. Here at Promotional Webstores, we offer a great range of quality sunglasses, sunscreen, and bags that can be customized to your brand. All at competitive prices! Hand these out to your clients, let them use them not only in their daily lives but also when they go on vacation. Then suddenly you have international exposure!
Now you might be sitting there reading this, thinking my brand does not really need international exposure. So, this really does not apply to me. Before you click away let me convince you that this is might not be the case!
With the boom of picture-based and video social media, your products have the potential to be viewed by millions of people worldwide along with the whole of the US. Just one great photo or video where your branded product is in full view and before you know it you may just become a viral sensation!
Just think how many pictures and videos will be posted and viewed this summer, of people enjoying their summer vacations with the most wonderful views, on the most beautiful beaches, at a great romantic restaurant, or at that tropical swimming pool. Each picture potentially has your branded sunglasses, sunscreen, or bag in that photo. Viewed by all their followers who suddenly start thinking…. I wonder who that company is?
Think back to your last holiday. We look at everything, taking it all in. We see everyone. Intrigued by their appearance, what they are wearing and carrying. Then we take pictures and videos and post them on social media for the world to see!
I bet you can picture someone you saw on your travels with a certain bag or product, and you remember the name of that company that was printed on it. Maybe you even googled them. Maybe you ended up being one of their customers…