Creating the Perfect Halloween Party or Promotional Event
Halloween! Once considered a pagan holiday, October 31st is now one of the coolest days of the year. Loved by children and adults alike, Halloween is a day people can dress up and be someone (or something!) else. It’s a day filled with costumes, cake, candy, and fun. And parties! Halloween parties happen for weeks, not just on the 31st, people love an excuse to dress up and have some fun.
It’s also a great time to promote your business to show off the fun side! Halloween promotions are a wonderful way to attract people to your brand. You can create a memorable event people will talk about for years while bringing in new clients on a fun and positive note.
Below are a few ideas to help you get started:
These can be used by anyone for parties of all ages. They are appropriate for children, as well as adults.
Adult supervised, of course! Have a small stage or area set up where people can come to compete for winning costumes. You can have as many awards as you like, and include the following:
Place candy-filled bowls throughout the event and give guests a bag to collect their goodies as they walk-around
Place small items around our party and have a group scavenger hunt with a prize at the end for the winner.
These are always fun and bring your guests together. You can have as many awards as you like, and can include the following:
Obviously, you need a big area for this, but everyone enjoys a relaxing hayride – especially if you are out in the country.
These are better left to the 21 and over crowd!
There are so many games that can be played, from the classics like Kiss Marry Kill and Eyeball Beer Pong, to Dare or Drink, any party can be livened up with drinking games.
So many different Halloween drinks can be made, and it’s a fun way to liven up any event featuring a wet bar. A few suggestions:
Of course, you can any of these ideas to your marketing event to create a fun and positive experience for guests. Here are just a couple of additional ideas to help set your event apart.
Depending on how big your event is, scavenger hunts can be fun and rewarding if set up properly and it’s a great way to familiarize guests with your product. You can hide promotional items for guests to find and keep, or even hide something with a number on it that would correspond to an item they would win. Another unique idea would be to hide your QR code all around the event, maybe on a small item for guests to find, or even on a sticker. When the code is scanned it can do several things, such as provide company information, offer a free service or consultation, and even win prizes.
Create a signature drink and serve it in a custom drinkware glass featuring your company logo, and let guests take the glass home with them.
Provide each guest with a custom bag featuring your graphics when they arrive. Set up a trick or treat stations throughout the event, filled with candy, brochures, business cards, and promotional gifts, and let guests take one as they visit different locations.
There are so many ways to make your event fun and memorable, and it’s never too early to start planning! Use this time of year to your advantage and capitalize on the fun of the season by promoting your company during Halloween!